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Monica Grosso, assistant professor in marketing, markets and innovation

Monica GROSSO

Assistant professor in Marketing

Markets and Innovation

Monica Grosso is an Assistant Professor of Marketing. Her research interests focus on channel relationships both B2B (barganing and collaborative relationships between manufacturers and retailers) and B2C (between retailers and their shoppers). Within this domain she investigated several specific topics like channel design, category management, trade marketing, private labels and retail branding, retail loyalty programs and others. Her teaching experience is rooted on retail/store management and channel design and management.

EducationTop

  1. 2012 Ph.D. in Business Administration & Management - Bocconi University, Milan, Italy
  2. 2004 Master of Science in Business Administration – Bocconi University, Milan, Italy

AwardsTop

  1. 2015 : Best paper award - 18th European Association for Education and Research in Commercial Distribution (EAERCD)Rennes, France
  2. 2013-2014 : Pedagogical Innovation Prize - EMLYON Business SchoolLyon, France
  3. 2013 : Internatiolization and Innovation - SDA Bocconi School of ManagementMilan, Italy
  4. 2012-2013 : Pedagogical Innovation Prize - EMLYON Business SchoolLyon, France
  5. 2010 : Best management paper - SDA Bocconi School of ManagementMilan, Italy
  6. 2009 : Best young researchers’ paper - AIDEA Convention, Ancona, Italy 

ExperienceTop

  1. 2012 Visiting Lecturer – Edhec Business School, Lille, France
  2. Since 2011 Affiliate Professor of Marketing – SDA Bocconi School of Management, Milan, Italy
  3. 2006 - 2012 Adjunct Professor of Marketing – Bocconi University, Milan, Italy
  4. 2004 - 2006 Research Assistant – SDA Bocconi School of Management, Milan, Italy

ExpertiseTop

Teaching and research in marketing with a specific focus on the channel management and retailing domain

Courses taughtTop

Research InterestTop

  1. Channel relationships: upstream (manufacturer-retailer) & downstream (retailer-shoppers)
  2. Private label vs brand
  3. Trust management
  4. Ecommerce: privacy concern
  5. Multichannel and Omnichannel distribution

PublicationsTop