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Brigitte Auriacombe, Associate Professor of Services Marketing, Markets and innovation

Brigitte AURIACOMBE

Associate Professor of Services Marketing

Markets and innovation

After spending close to 15 years in the Accor Group as Marketing Manager, she reoriented her career towards teaching and research by completing a doctoral dissertation on management. She is currently a Professor of Marketing, specialised in services, and Head of the Specialised Master Programme in Services Marketing and Management.

EducationTop

  1. 2010 Ph.D. in Management, first class honours and unanimous commendation of the jury – Université Paul Cézanne, Aix-Marseille 3
  2. 2001 Master's degree (DEA) in Strategy and Management – Lyon 3/EMLYON Business School, Lyon, France
  3. 1984 Ecole Supérieure de Commerce de Lyon – EMLYON Business School, Lyon, France

ExperienceTop

  1. 2011 Associate Professor, Services Marketing - EMLYON Business School, Lyon, France
  2. 2006 Head of the Specialised Master Programme in Services Marketing and Management - EMLYON Business School, Lyon, France
  3. 2001 Affiliate Professor of Services Marketing - EMLYON Business School, Lyon, France
  4. 1985 to 1998 - ACCOR Group:

- April 1996 to June 1998: Marketing Director of Contracted Catering for the ACCOR Group

- January 1993 to April 1996: Regional Director – ACCOR Autoroutes

- January 1993 to April 1996: Marketing Director – ACCOR Autoroutes

- January 1985 to January 1993: within ACCOR Autoroutes, successively: Assistant Product Manager, Communication Manager, Product Leader

ExpertiseTop

  1. Services marketing
  2. Service quality, customer satisfaction, processing of claims and service relations
  3. Relationship marketing and customer loyalty
  4. The various service sectors
  5. Different service agreements between commercial and public sectors

Courses taughtTop

All classes are taught in French and English.

Courses taught in the Business School programmes:

  1. M.S. Services Marketing and Management and MSc programme - Services Marketing 
  2. M.S. Services Marketing and Management and MSc programme - Internal Marketing
  3. M.S. Services Marketing and Management and MSc programme - Service Economics
  4. M.S. Services Marketing and Management, MSc programme and Executive MBA - Service Quality and Service Relations
  5. M.S. Services Marketing and Management, MSc programme and Executive MBA - Relationship Marketing and Customer Loyalty

Development of tailor-made training programmes:

  • Accor
  • Adecco
  • Bouygues Immobilier
  • Bouygues Telecom
  • Crédit Agricole
  • City of Lyon: Ecole des Cadres

Research InterestTop

Her research covers the design and implementation of service guarantees, which involves a number of services marketing issues: quality of service, processing of claims and service relations.

PublicationsTop