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Catherine Pardo Professor

Catherine PARDO

Professor

Market and Innovation

General information on her teaching and research work is available here. Her activities focus mainly on B2B marketing and, more generally, how organisations manage their exchanges of products and services, in particular when their customers are "key accounts". If you have any interest in these topics, please feel free to contact her at pardo@em-lyon.com

EducationTop

  1. 2006 : Accreditation to supervise research in Management (HDR)
  2. 2000 : PhD in Management
  3. 1994 : Master degree (DEA) in Management
  4. 1989 : ESC Lyon degree  

ExperienceTop

  1. Since 1991 : Professor - EMLYON Business School
  2. 1989 - 1991 : Research Assistant, then Research Manager - Institut de Recherche de l’Entreprise (ESC Lyon Group) 

ExpertiseTop

  1. B2B marketing
  2. Key account management
  3. Customer portfolio management
  4. Organisational customer buying behaviour
  5. B2B intermediation

Courses taughtTop

  1. B2B Marketing (M.Sc. programme)
  2. Key Account Management (M.Sc. programme)
  3. Customer Portfolio Management (M.Sc., M.S. and EMBA programmes)
  4. Introduction to Marketing (PGM and DUA programmes)

Research InterestTop

  1. B2B marketing
  2. Key account management
  3. Inter-company intermediation
  4. B2B marketing organisations

PublicationsTop