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Associate Professor

Strategy and Organisation

Dr. Anand has over 15 years of experience in industry and academia. Previously he was Associate Professor at FORE School of Management (New Delhi) where he also headed ‘Centre for Emerging Markets’. He earned his Ph.D. at EMLYON Business School, France and International MBA from Reims Management School (Neoma), France. He also holds six years of managerial and consulting experience in the insurance industry. Within the fields of International Business and Strategy, his research interests include Emerging Markets, Innovation and BOP studies. Several of his papers have been published and presented in leading international journals and conferences.


2012: Ph.D. in Management, EMLYON Business School, France
2005: International MBA, Reims Management School (NEOMA Business School), France
2002: Associate (A.I.I.) and Licentiate (L.I.I.) in Insurance, Insurance Institute of India, Delhi
2002: Bachelor’s Degree, University of Delhi, India


2017 – Present: Associate Professor, International Business and Strategy
 EM Lyon Business School, France

2014 – 2017: Associate Professor, International Business and Strategy
 Professor-in-charge: Centre for Emerging Markets
 FORE School of Management, New Delhi

2012 – 2014: Assistant Professor, International Business and Strategy
 FORE School of Management, New Delhi

2007 – 2012: Teaching and Research Assistant (APR)
 EMLYON Business School, France

2007: Senior Manager - Corporate Employee Benefits,
 ING Vysya Life Insurance Company Limited, New Delhi

2005 – 2007: Director, Insurite Private Limited - General Insurance and Risk Management
 Consultancy Services Company, New Delhi

2004: [Consultant on Deputation] - Bajaj Allianz General Insurance Company Limited, Delhi

2001 – 2004: Director, Insurite Private Limited - General Insurance and Risk Management
 Consultancy Services Company, New Delhi


Innovation in Emerging Markets 

BOP and Rural Studies

Microinsurance, Microfinance

Public Policy

Regional Trade Blocs

Asian Business Environment

International Joint Ventures


Academy of International Business
Academy of Management

Courses taughtTop

Services Innovation in Emerging Markets (MMS, Specialized Masters in Services Marketing) EMLYON, Lyon Campus

Strategies for Emerging Markets (MSc) EMLYON, Shanghai Campus

CHINDIA Effect: a comparative analysis of Asian Markets (MSc) EMLYON, Lyon Campus

Business and Society in 21st Century India, Bachelor Program, EMLYON, Lyon Campus

Research InterestTop

Within the fields of International Business and Strategy, my research focus is on Emerging Markets, Innovation and BOP studies. I am passionate about understanding innovative and inclusive business models that help in building nascent industries (‘market building’) in emerging markets. Owing to my academic and managerial experience in the insurance sector, I am intrigued by the financial inclusion strategies (specifically leveraging of technology for reach, affordability and creating awareness) for the un-served and under-served segment.
Of late my research interests have tilted towards public policy initiatives in emerging / developing markets and relevance of reverse innovation towards cross pollinating learnings and experiences of such public policy initiatives in and between emerging markets and developed markets.

Communications & SeminarsTop

Anand, M., Khanna, S. and Kathuria, M. Dec., 2017. Digital Reverse Innovation in Financial Inclusion - An Outlook from Emerging Markets, Indian Academy of Management Conference, IIM Indore, India

Anand, M., and Monin, P. Aug., 2014. A Dialogical Model of Market Building in Emerging Markets – Academy of Management Conference, Philadelphia, USA

Anand, M., Monin, P., and Belhoste, N. July, 2011. Innovation Processes in the Emerging Indian Insurance Market - EGOS Annual Conference, Gothenburg, Sweden

Anand, M. June, 2011. Serving the Un-Served and Under-Served Masses Innovatively: But, How? - Cases from Indian Insurance Industry. C.K. Prahalad SMS Special Conference, San Diego, USA
Anand, M. 2009. Innovation in Emerging Market based International Joint Ventures - A Knowledge Based Perspective. Academy of Management Conference Conference and BPS Doctoral Consortium, Chicago, USA

Anand, M. 2008. Entry of foreign players and impact on innovation in post-liberalized Indian insurance industry. International Management Conference, Imperial College, London, UK