Bernard Fernandez
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Bernard Fernandez
Associate Professor in Business Systems
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Education
2000 Qualified by the French National University Council as University Lecturer in Sociology and Demography (section 19) and Education (section 70), 2000.
1999 Ph.D. in Education Sciences, thesis: "EDUCATION THROUGH TRAVEL: Westerners' Imaginaries and Intercultural Experience of Asia (India, China and Bali)", Three volumes, 788 pages
1990 DEA (preparatory research qualification NM) Master's degree (1989) and B.A. (1988) in Sociology, Paris VII University
1988 DUFA, Diploma in Adult Education, Paris VIII University
English: B.A. equivalent, certificate preparing to a Master's degree in Science and Technology, Sorbonne III, June 1986 and DEUG, ESL, Paris VII University, 1985. Hindi Diploma, Institut National des Langues et Civilisation Orientale, 1985. Hindi language proficiency Diploma, Central Institute of Hindi, New Delhi, India, 1987. South Asian Anthropology , École des Hautes Études en Sciences Sociales, 1983-1985
Experiences
Since 01/09/2003 Associate Professor in Institutions, Law and Systems department - EMLYON
1996-2003 France and China: Training Consultant, University Researcher and Lecturer Consulting - Training · Training: - "Leadership & Human Resources Management" for joint-venture executives in Asia, HEC, Eurasia Institute. - "Understanding and Communicating in China" and "Challenges of Expatriation" for the French Chamber of Commerce and Industry in China (CCIFC). Companies: Total, Rhône Poulenc, Michelin, Hager, Rhodia, Promodès Group, France Telecom, etc. · Corporate coaching for joint-ventures in China.
Lecturing -Training
- DESS "Corporate Management and Policies", Paris IEP; DESS "Trilingual Negotiations", Grenoble University; DESS "International Business", Grenoble Graduate School of Business; DESS "Asian Business", Lyon University; DESS "International Business" Lyon University. - Under graduate courses in Education and Adult Education, Paris VIII University. - MBA: "Cross Cultural Management", Shanghai University Management Institute.
International Cooperation
- 1999-2002: Establishment and follow-up of a three year institutional cooperation program between Beijing Normal and Paris VIII Universities in the field of training, education and research. - Conference Coordinator (Beijing, Canton and Shanghai Universities).
1983-1996 : France 1- Lecturing: 1989-1996 - Part-time university, cultural anthropology, Paris VIII University. - Sociology teacher, Niort Hospital Center (1993-1996).
2 - Training-Consulting: 1989-1996
- Public sector: Paris VIII University, Adult Education Department (DUFA and DESU "Cabled Networks" specialization) and Paris Local Public Education Network (GRETA). Scope of action: training of trainers, DUFA (Diploma in adult education) thesis supervision and jury member, methodology, career project, action research, training research, intercultural training. - Private sector: Emergences Expertise, and Training Center in Paris and Human Resources Training Center in Saint Denis, for Air France, A.D.P., SNCF, Sanofi, A.N.P.E. and hospital centers. - Scope of action: decision support, needs analysis, training policy assessment, educational material and training modules design, running meetings, career project follow-up. 3 - Coordination of a boarding program for preparatory classes in Versailles (Lycée Hoche): educational support, close links with "Grandes Écoles" and written exams planning.
1979-1982/ 1986-87 : India - Foreign Affairs Fellowship: research at the Kendriya Hindi Sansthan Institute, New Delhi (1986/1987). - Ethnological field among the Muria, Gond People of India.
Other professional activities
- On a regular basis, from 1985 to 1994, tour organizer and guide for cultural and adventure trips with Nouvelles Frontières. Main destinations: Burma, Thailand, Cambodia, Pakistan, India, China, Indonesia, Nepal and Sub-Saharan Africa. - Stay of one year and a half in England (1980-1981)
1973-1979 : France - Stretcher bearer , Necker Hospital, Paris. - Storekeeper, Cellarman, WholesalerChauvenet & Pampryl, Nuits St Georges (1973-1977). - Military Service (1975-1976).
Courses taught: - International mobility and management (methodology approach for Master's level, in French) - National culture & managerial practices (Master's level, in English) - Cross-cultural management ( Graduate level, in French) - Managing cultural conflict in Asia ( Executive level, in English) - International mobility and intercultural experience in Asia ( Master's level, Executive level, in English) - Sociology of Organizations (MBA level, Executive level in French)
Publications & Research
Publications
Articles FERNANDEZ, Bernard, MUTABAZI, Evalde & PIERRE, Philippe. 2006. International Executives, Identity Strategies and Mobility in France and China. Asia Pacific Business Review, Jan, 12:(1):53-76.
FERNANDEZ, Bernard. 2006. Le management interculturel en Chine. Chambre de CCI française en Chine, Newspaper,(9).
Books "Identité Nomade" De l'expérience d'Occidentaux en Asie, préface d'Eugène Enriquez, Professeur de sociologie, Editions Anthropos, collection " Exploration Interculturelle et Science Sociale", septembre 2002, 288 p.
Nomadic Identity, Westerners' Experience in Asia, prefaced by Eugène Enriquez, Series "Cross-cultural Exploration and Social Science ", Sept. 2002.
Chapters FERNANDEZ, Bernard, FLIPO, Jean-Paul & SEIDEL, Fred. Ethical Stakes--the New Marketing Ingredient. In RAJU, M.S. & XARDEL, D.: Marketing Management: International Perspective: 159-166. Chennai, Inde: Vijay Nicole.
" Voyage au cœur de la mondialisation : L'art de travailler à l'étranger, une confiance à construire " in Zheng LiHua & Xie Yong, Chine et Mondialisation, Paris, Editions L'Harmattan, Collection " Logiques sociales ", 2004.
Travel in the heart of globalization : Art to work abroad, a confidence to be built, Zheng LiHua & Xie Yong, China and globalizationb, Paris, Editions L'Harmattan, Series " Social logics", 2004.
" Confiance et méfiance dans le rapport à l'altérité asiatique : le cas de l'expérience d'expatriés Français en Chine " in Thuderoz C.& Mangematin V. (éditeurs), Des Mondes de confiance, Un concept à l'épreuve de la réalité sociale, Editions CNRS, décembre 2003
"Trust and Mistrust vis-à-vis Asian Otherness: the Case of French Expatriates in China", in Thuderoz C.& Mangematin V., Worlds of confidence, A concept with the test of social reality, CNRS (eds)
" Découverte et apprentissage du monde chinois : le cas des français inscrits dans la mobilité internationale " in Histoire et Anthropologie ASIES (History & Anthropology ASIA), , Sentiments religieux et identités culturelles, cahier annuel 2003.
"Exploring and training of the Chinese world: the case of the French involved in international mobility", in History & Anthropology ASIA, Religious feelings et cultural identities, cahier annuel , Strasbourg, 2003.
Expatriation de Français dans le monde chinois: De l'Adaptation à l'acquisition des compétences interculturelles spécifiques, in Yingchuan YU, Ganne B. & Boissin O. (sous la direction) Innovation et Développement, Forum Economique de Shanghai, 28-31 mai 2001, China Cultural & Artistic Press, Shanghai, 2002.
Expatriation of the French in the Chinese world: From Adaptation to the acquisition of specific cross-cultural competences, in Yingchuan YU, Ganne B. & Boissin O., Innovation and Development, Economic forum of Shanghai, May 28-31, 2001, China Cultural & Artistic Press, Shanghai, 2002.
Westerners' Travel and Experience in Asia (China & India) : When Dreams Come true, in Review of sociology ALINEA, Travel (1), Imagine, Program & Feel …, University Pierre Mendés France - Grenoble, July 2002.
Research Papers About ten articles and chapters published in specialized journals and in collective books on expatriation, travel and tourism, education and training, intercultural communication, corporate culture, action-training (available upon request).
Conferences Papers 2006. Des clés pour mieux comprendre le monde indien. Colloque "Quelle place pour l'Inde demain?" - Conseil régional Rhône Alpes, Juin, Lyon.
2006. Le management interculturel en Chine, enjeux et perspectives. Colloque international "Negociation et processus d'affaire en Chine et en Asie" UNESCO, Mars.
2006. Management and Globalisation in China, a Cross-cultural Perspective. XVI ISA World Congress of Sociology, July, Durban. South africa.
2005 "De la pratique interculturelle, du savoir à une connaissance éprouvée, Site ARIC et Expérience et apprentissage dans un contexte interculturel : de la logique "culturelle" à la Mètis grecque", Xème Congrès ARIC, Alger
Presentations since 1996, about twenty presentations (in French and English) in Europe and Asia (China and South Korea) to business representatives, expatriates, academic and research staff.
Main interest Based on anthropology and sociology, defining and implementing cross-cultural issues for international firms working in intercultural context; analyzing communication, values, behaviors, global teaming and intercultural experience between East and West. Analyzing international mobility and expat 's challenges
Field Research · 2003-2007 : Ongoing qualitative study on International mobility and career strategies (E.M.LYON Research Center, Lyon II University & GLYSI-CNRS, Lyon). - Establishment of a research group on assessment of French Expatriation in China, CCIFC Shanghai branch. Member of the " Sinology and Companies " group, ever since its formation in 1997 (Beijing CCIFC).
Other field of interest - Building new educational material and training modules design for all level.
Languages
Urdu (spoken) and Chinese (spoken). English , Hindi
01/12/2006
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