Since 1998 - Professor in Marketing EM LYON
Courses taught :
- Marketing (graduate and executive level)
- Services Marketing (graduate and Master's level)
- Product Services Strategy (executive and Master's level)
- Sustainable Development and business (graduate level)
- Corporate Social Responsability ( CSR)
- Eco-marketing/Eco-design/Eco-development (graduate level)
Since 2001 - Head of Management Services Companies "Specialized Master"
1994-2001 - Researcher in the Research Department, EM LYON
1990-1994 - Responsible for market research for our partners in the Research Department, EM LYON
Partners: EDF (Energy), French Government, ARJO WIGINS APLETON (paper industry), French Local Institutions
1989-1990 - SASM (French Distribution Company, now AUCHAN), Market-research for the marketing department
Consulting and Executive development activities
- Tailored Executive Development Programs
For a number of companies including :
- GALERIES LAFAYETTE - (Distribution for garment)
- BOTANIC - (Distribution for gardening)
- Other Consulting activities
- CLI- (Steel and Metal Goods)
- SCHLUMBERGER (card manufacturing and services)
Publications
DEA Dissertation
- 1997, "L'offre de services associés : représentations, pratiques et évolutions, le cas d'une entreprise de demi-produits" 168 pages, Lyon III University
Chapters in Books
- 2005, "Le développement durable : une nouvelle responsabilité" in: Ce que manager dans les services veut dire, Mayaux F & Vogler E, 173-202, Ed d'Organisation
Articles
- (with Marion, S.), 1993, " Formation et jeunes entreprises : quelles actions conduire pour les pépinières d'entreprises ?", Gestion 2000, N°6, December, pages 119-140
- 1998, L'offre de services associés : représentations et pratiques, le cas d'une entreprise de demi-produits", Les Cahiers Lyonnais de Recherche, n°13, April, pages 101-127
- (with Bonjour, A.),Les métiers du développement durable : une premier approche à partir de témoignages, Management et Conjoncture Sociale, printemps 2003, n° 618
- "Comment la théorie des parties prenantes peut-elle permettre d'opérationnaliser le concept de développement durable pour les entreprises ? La Revue des Sciences de Gestion, n° 211-212, May 2005
-(with Reynaud E.) "Le rôle de l'approche par les parties prenantes dans l'initiation d'une politique de développement durable : étude de cas d'une entreprise de transport urbain. Gestion 2000, Janv, 33-59, 2006
International Conference papers
- 2000 Cova Bernard, Dontenwill Emmanuelle, Salle Robert, 2000," The product/service couple in business to business marketing : from service supporting the client's actions to service supporting client's network", The Eric Langeard International Research Seminar in Service Management, La Londe les Maures, June.
- 2004 Dontenwill Emmanuelle "How can the stakeholders theory be a way to help implementation of sustainable development for companies !, Colloque ESDES "Les enjeux du management responsable", Lyon, June 2004.
- 2005 Dontenwill Emmanuelle, Reynaud Emmanuelle, "Le rôle de l'approche par les parties prenantes dans l'initiation d'une politique de développement durable", AIMS, Angers.
Published researches for the French government about different service activities :
1992, (with Vivet, H.), Advertisement
1993, Research and Consulting agency
1993, Industrial Cleaning
1994, Hostelry
1994, Executive Education
1994, Exhibition Activities
Research Interest
- Marketing, Services Marketing, Product Services Strategy,
- Sustainable Development, Eco-marketing, CSR