RECENT PUBLICATIONS ON CHILDREN AND COMMERCIALISM
Peer Reviewed Academic Journals
2009 Marion Gilles and Agnes Nairn. ‘"We Make the Shoes, You Make the Story": Teenage Girls' Experiences of Fashion: Bricolage, Tactics and Narrative Identity“. Consumption, Markets and Culture, forthcoming
2009 Nairn Agnes, “It Does my Head in… Buy it, Buy it, Buy it!” The Commercialisation of Children’s Websites. Young Consumers, forthcoming
2008 Nairn, Agnes and Cordelia Fine, “Not Seeing the Wood for the Imaginary Trees. Or, Who’s Messing with our Article?” Reply to Tim Ambler. International Journal of Advertising, Volume 27, Number 5, pp896-908
2008 Nairn, Agnes and Cordelia Fine, “Who’s Messing with My Mind? The Implications of Dual-Process Models for the Ethics of Advertising to Children.” International Journal of Advertising, Volume 27, Number 3, pp.447-470
2008 Nairn, Agnes, Christine Griffin and Patricia Gaya Wicks, “Children and Brand Symbols: A Consumer Culture Approach”, European Journal of Marketing, Volume 42, Issue 3, June
2007 Gaya Wicks, Agnes Nairn and Christine Griffin. “The Role of Consumption Culture in Children’s Moral Development: the Case of David Beckham.” Consumption, Markets and Culture, Vol. 10 No. 4, December
2007 Nairn, Agnes and Dowsiri Monkgol. “Children and Privacy Online.” Journal of Direct, Data and Digital Marketing. Vol 8. No. 4 April.
2007 Nairn, Agnes and Alex Dew. “Pop-Ups, Pop-Unders, Banners and Buttons. Responsible On-Line Advertising to Children.” Journal of Direct, Data and Digital Marketing. Vol 9, No. 1 June
2006 Heath, Robert, David Brandt and Agnes Nairn, “Brand Relationships: Strengthened by Emotion, Weakened by Attention”, Journal of Advertising Research. Vol. 46 No. 4
2006 Nairn, Agnes “The Commercialisation of Children” International Journal of Market Research, Vol 48., No, 2 pp 5-6
2005 Heath, Robert and Agnes Nairn “Measuring Affective Advertising: Implications of Low Attention Processing on Recall” Journal of Advertising Research, Vol. 45, No. 02 pp 269-281
2005 Nairn Agnes and Pierre Berthon “Affecting Adolescence: Scrutinizing the Link between Segmentation and Advertising” Business and Society, Vol. 44, No. 3, September, pp 318- 345
2003 Nairn, Agnes and Pierre Berthon "Creating the Consumer: The Influence of Advertising on Consumer Market Segments - Evidence and Ethics", Journal of Business Ethics Vol 42.No. 1 January (I), pp 83-99
Under Review/Revision as of December 2008
Bottomley, Paul, Agnes Nairn, Tim Kasser, Yuna Engle and Jo Ormrod, “Measuring Childhood Materialism: Validating and Refining Schor’s (2004) Consumer Involvement Scale” Psychology and Marketing
Academic Conference Papers
2008 Nairn, Agnes, Paul Bottomley and Jo Ormrod, “Those Who Have Less Want More: But Does it Make Them Sad? An Exploration of the Links Between Deprivation, Materialism and Wellbeing, Child and Teen Consumption Conference, Norway, April 24-26
2008 O’Donohoe, Stephanie and Nairn, Agnes, “Inoculation of Indoctrination? A ideological perspective on Children’s Advertising Literacy Websites, Child and Teen Consumption Conference, Norway, April 24-26
2007 Nairn, Agnes, Jo Ormrod and Paul Bottomley. “Watching, Wanting and Wellbeing: Antecedents and Consequences of Materialism in UK Tweens.” MidWest Materialism Conference, 22-24 March, Champaign Urbana, Illinois, USA
2006 Nairn, Agnes, Christine Griffin, Patricia Gaya Wicks, “Keeping Pace with the Children’s Brand World – The Role of Consumption Objects in the Everyday Lives of 7-11 Year Olds” Thought Leaders International Conference on Brand Management, 28-29 March, Birmingham
2006 Nairn, Agnes and Christine Griffin “Busted are Cool but Barbie’s a Minger” Child and Teen Consumption Conference, 27-29 April, Copenhagen
2006 Griffin, Christine, Agnes Nairn, Patricia Gaya Wicks, Anne Phoenix, Janine Hunter, “Girly girls, tomboys and micro-waving Barbie: Child and youth consumption and the disavowal of femininity” 8th ACR Conference on Gender, Marketing and Consumer Behavior , 29 June – 1 July, Edinburgh
2006 Nairn, Agnes, Christine Griffin and Patricia Gaya Wicks, “Corporate Responsibility in Marketing to Pre-Teen Children: Time to Widen the Parameters of Debate,” Corporate Responsibility and Global Business: Implications for Corporate and Marketing Strategy, 13-14 July, London Business School
2006 Heath, Robert and Agnes Nairn, “The relationship between Attention and Emotion”, ICORIA, 29June – 1 July, University of Bath
2006 Nairn, Agnes, Christine Griffin and Patricia Gaya Wicks, “Corporate Reputation and Children’s Brands”, Academy of Marketing Brand and Corporate SIG Colloquium, Manchester 7th – 8th September, Manchester Business School
Research/Policy Reports
2008 Nairn, Agnes "Business Thinks Family” Family and Parenting Institute, London, December.
2007 Fielder, Anna; Gardner, Will; Nairn, Agnes, Pitt Jillian "Fair Game?: Assessing commercial activity on children’s favourite websites and online environments. Partnership between National Consumer Council, Childnet International and Agnes Nairn, December
2007 Nairn, Agnes. Pester Power: Families Surviving the Consumer Society. Care for the Family, October
2007 Nairn, Agnes, Jo Ormrod and Paul Bottomley. “Watching, Wanting and Wellbeing: Exploring the Links”. National Consumer Council. July.
2006 Nairn, Agnes, “Of Particular Appeal to Whom? Why the Watershed Option is the only Honest Response.” Response to Consultation on Ofcom proposals for restricting advertising of HFSS products to children, Westminster Diet and Health Forum, London
2006 Nairn, Agnes, Christine Griffin and Patricia Gaya Wicks, “The Simpsons are Cool but Barbie’s a Minger,” University of Bath
Books
2009 Nairn Agnes and Ed Mayo, Consumer Kids, Constable Robinson, London.
Book Chapters
2009 Nairn, Agnes Children and Brands in Understanding Children as Consumers Ed. David Marshall, Sage, London
2009 Nairn Agnes, Paul Bottomley and Johanne Ormrod, “Those Who Have Less Want More. The Links between Deprivation, Materialism and Wellbeing in Childhood.” in Childhood and Consumer Culture Eds.David Buckingham and Vebjørg Tingstad Institute of Education, London University and Norwegian Centre for Child Research, NTNU Trondheim
2007 Nairn, Agnes, Christine Griffin and Patricia Gaya Wicks “Busted Rocks but Barbie’s a Minger: The Role of Brands in the Every Day Lives of Junior School Children” Children, Media and Consumption, Eds. Ekstrom and Tufte, Nordicom, , Sweden
2006 Nairn, Agnes and Nick Davies, “Responsible Marketing”, Kids Superbrands, Superbrands, London.
Recent Speaking Engagements
“Business Thinks Family” Family and Parenting Institute, 15th December 2008, London
“Virtual World Research Ethics,“ IJMR Research Methods Forum, Market Research Society, Royal Society, 25th November 2008, London
“Can Parents Protect Their Children from Commercial Pressures?” Debate. Family and Parenting Institute Biennial International Conference, 13th November 2008, London
“Consuming Children,” Debate, Battle of Ideas, Institute of Ideas, 2 November 2008, London
“How Does To-day’s Child Consumer Brands and Media” Marketing to Children & Parents Conference. Haymarket Events. 26th June, 2008. London
“Watching, Wanting and Wellbeing.” University of Cambridge, Department of Developmental Psychiatry, 21st May, 2008, Cambridge.
“A Leadership Challenge: Taking Positive Action to Detoxify Childhood.” Centre for Leadership Studies, University of Exeter. 17th December 2007
“Good as Gold: The Commercial Lives of Children,” Evidence to Good Childhood Enquiry, The Children’s Society, London, 18th November, 2007
“Exploring Kids Consumption Behaviours”. Marketing to Children & Parents Conference. Haymarket Events. 27th June, 2007. London
PUBLICATIONS ON MARKET SEGMENTATION
Peer Reviewed Academic Journals
2007 Nairn, Agnes, Pierre Berthon and Arthur Money “Learning from Giants: Exploring, classifying and analysing existing knowledge on market research” International Journal of Market Research, Vol. 49. 1
2005 Nairn Agnes “Beyond Sandler: Risk Tolerance and the UK Investment Deficit” Journal of Financial Services Marketing, Vol 9, No. 4, pp.375-389
2004 Bottomley, Paul and Agnes Nairn. "Statistical Sirens: Can Managers Be Lured Onto The Rocks by CRM Analytics." International Journal of Market Research Vol. 46, No.2, pp 171-187
2004 Nairn, Agnes , Laurence Ede and Pete Naude “Multivariate Statistics in Industrial Marketing: A Tool Kit for Practitioners.” Industrial Marketing Management , Vol. 33 (October) pp 573-582
2003 Nairn, Agnes, Pierre Berthon and Arthur Money "Through the Paradigm Funnel: A Conceptual Tool for Literature Analysis", Marketing Education Review, Vol. 13, No. 2 (Summer), pp 55 - 66
2003 Nairn, Agnes and Pierre Berthon "Creating the Consumer: The Influence of Advertising on Consumer Market Segments - Evidence and Ethics", Journal of Business Ethics Vol 42.No. 1 January (I), pp 83-99
2003 Nairn, Agnes and Paul Bottomley “Something Approaching Science? Cluster Analysis Procedures in the CRM Era”, International Journal of Market Research Vol. 45, No. 2, pp 241-262
2002 Nairn, Agnes “CRM: Helpful or Full of Hype?” Journal of Database
Marketing, Vol. 9, No. 4 pp 376-382
1999 Nairn, Agnes and Richard Webber "Implementing Segmentation in Service
Firms: Contact Strategy Management, a Step Forward for the New Millennium", Journal of Database Marketing, Vol 7:2, pp 120-137
1999 Evans, Martin, Agnes Nairn and Alice Maltby "Gender Differences for
Financial Services Direct Mail", Journal of Financial Services Marketing, Vol 4:2, pp 139-162
1999 Evans, Martin, Agnes Nairn and Alice Maltby "The Hidden Sex Life of the Male (and Female) Shot", International Journal of Advertising, Vol 19, pp 43-65
1999 Nairn, Agnes and Martin Evans "Back to Basics. Reading, Writing and …Sex", Journal of Database Marketing, April/June, pp 33-38
Academic Conference Papers
2007 Xu, Susanna, Helen Walker and Agnes Nairn, “A Network Approach to Understanding “Green Buying”:A Literature Review.” IMP Conference, Manchester, September
2003 Nairn, Agnes and Tim Albert “What’s in a voice?” Academy of Marketing, Aston
2003 Nairn, Agnes, Laurence Ede and Pete Naude “The Practitioner’s Tool Kit.” Academy of Marketing Science, Washington
2003 Areti Krepapa, Pierre Berthon, Agnes Nairn and Robert Morgan “Elucidating Interpretation: Organizational-Level Information Interpretation in the Market Focused Firm”, World Marketing Conference, Perth
2002 Nairn, Agnes and Paul Bottomley "Something Approaching Science? Cluster Analysis Applications in the CRM era", Academy of Marketing Science, Florida.
2001 Nairn, Agnes and Pierre Berthon "Market Segments: Revealed or Constructed? A Literature Review", Academy of Marketing Science, San Diego
1998 Nairn, Agnes and Martin Evans "Gender Effects on Direct Mail", Academy of Marketing, Sheffield
Other Reports
2007 Walker, Helen, Agnes Nairn and Susanna XU, “Buying Green,” Consultancy Report for CBI and RPS Ltd.