Philippe Portier
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Philippe Portier
Professor in Marketing
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Education
Ph.D. in progress: "Le développement d'outils de pilotage de collectifs de recherche" 1999 DEA in Management Science, Université Jean Moulin Lyon 3 1986 MBA, HEC-ISA, Paris 1979 Maîtrise in Business Law, Université Paris 2 Assas 1976 Maîtrise in Political Sciences (Public Services Section), I E P Paris.
Experiences
Professional experience Since 1991 Professor EM LYON 1990-1991 Marketing and Sales Consultant, KPMG-Peat Marwick 1981-1989 Sales and Marketing Manager, Rank Xerox : 1982-1983 General Manager, Fédération des Coopératives du Gard (Fruits and Vegetable Cooperatives) 1979-1981 National & European Lobbyist, Centre National des Jeunes Agriculteurs (Young Farmers Trade Union)
Course Supervision and Teaching in MBA : · Principles of Marketing Management (core course) · Managing the Marketing Process (core course) · Supply, Purchase and Reverse Marketing (elective)
Teaching · Managing Marketing Innovation (elective) · Business-to-Business Marketing (core course) Executive development programmes Tailor-made course · Fields: "Creating Value for Customers", "Managing a Market-oriented Company", Developing a Marketing Strategy, Managing Business-to-Business Customer Relationships · Firms: Kodak, PPG, Valeo, Legrand
Catalogue courses for the entrepreneurship programmes : · "Managing a Network Company"
Catalogue courses for the PGM programme for working managers : · "The Purchasing Revolution" Consulting activitiesFieldsBusiness-to-Business Marketing , Purchasing Management, Management of Innovation FirmsVarious manufacturing companies: Lafarge, Siemens, Schlumberger, Thomson, Valeo Experience abroadDelivery of regular tailor-made courses in Marketing for PPG in various European countries, Germany, UK, Spain
Publications & Research
Publications Books 1998 Azimont F., Marion G., Mayaux F., Michel D., Portier P., Revat R., .Marketing mode d'emploi, 3e édition, Paris, Editions d'Organisation,
Chapters in books 1998 Portier P., " Le pilotage des prix ", in Marion et al., Marketing Mode d'Emploi,chapitre 6, Editions d'Organisation, pp. 277-313
Research papers and reports / case-studies and teaching notes 1999 Portier P., " Les écarts de modèles relationnels entre les équipementiers et les fournisseurs de premier et de deuxième rang de la filière automobile dans le département du Rhône " DEA dissertation, octobre, 331 p.
Conference papers 03/2005 Portier P., Lahille E., Purchasing performances: indicators looking for models, 14e Conference IPSERA, Archamps
1997 Portier P., " Single sourcing: a key feature of the new industrial model ", Working Paper, IMP Annual Congress, September, 15 p.
Languages
29/11/2006
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