EMLYON, since 1998 Professor in Technology Management and Technological Innovation Marketing
1998-2002 - Director of Master "Innovation and Technology Management"
Since 1999 - Director of Master "Management of Information Systems", with Ecole Centrale Lyon
Since 1999 - Director of Master "Food Industry Management"
1992-1997 - Research fellow at IRE (Research Institute in Management Science of EM LYON) in the Business to Business Marketing Branch, Technological Innovation Team.
- Associate Professor in Technology Management and Business to Business Marketing.
- In addition to the above mentioned tasks, managed the "Information Technology" Club: developed partnerships with IT firms, made prelaunching market surveys (Schlumberger Electronic Transactions, Canon Research Center, ...).
ALSYD (Distribution of software in Europe and America : 80 people, turnover 20 M $) :
1988 - 1992 Product Manager : Managed CAD/CAM and statistic software range, sold to research departments, industrial companies and to small and medium size companies.
Courses taught:
- Technological Innovation Marketing
- Business to Business Marketing
- Management of information systems
- Management of Innovation and Technology
Publications
Articles-cases
2006 : in Revue Française de Comptabilité avec BRY N, "CRM, pour un changement d'orientation", n°384, p 34-38.
11/2004 : in Revue Française de Comptabilité avec Savereux P., "L'irrésistible envolée du commerce électronique en France", n°371, p 50-53
02/2002: in Revue Française de Comptabilité, n° 340, janvier 2002 : " Comment vendre un service sur Internet ? Les Business Models et Marketing models possibles " Ghislain de Jamblinne and François Scheid.
07/1999: in Management et Conjoncture Sociale, n°560, 1999 : "Marketing dans les activités de Recherche et Développement, quel rôle pour les acteurs ? " Jean-Michel Gaillard and François Scheid.
04/1997: in Les Cahiers Lyonnais de Recherche en Gestion : " Le comportement d'achat industriel dans le cas d'une innovation technologique ".
06/1996: DEA Dissertations : "Industrial buying behaviour of technological innovation : the case of CAD/CAM software".
09/1995: Teaching Case "Kermel : a high-tech fiber in search of new markets" Francis Bidault and François Scheid. This case won the EFMD price for the best European case in the Technology Management category, sponsored by the European Commission.
11/2004: in Revue Française de Comptabilité, n°371, "The irresistible e-business boom in France", Philippe Savereux and François Scheid
Conferences
2006 : Implication des clients dans le processus d'innovation : modalités, enjeux, écueils, XVe conference AIMS, Juin, Annecy.
2003 : L'efficacité des sites commerciaux. 16e entrepiens Jacques Cartier, Décembre, Lyon.