Véronique Bouchard
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Véronique Bouchard
Associate Professor in Strategic Management
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Véronique Bouchard teaches International Strategy and Corporate Entrepreneurship to graduate students and experienced managers.
She has been a strategy consultant with the Boston Consulting Group and on her own from 1983 to 1999.
Véronique Bouchard was trained as an engineer. She obtained her MBA and her Ph.D. from Wharton (U. of Pennsylvania).
She is the co-author of "Miser sur l'Imprévu: Management et Leadership du Changement émergent", with Thierry Picq, Ed Gualino, 2005.
(For more details, please click on "Biography")
Education
- 1991 : Ph.D. in Management Sciences - The Wharton School, University of Pennsylvania
- 1983 : MBA - The Wharton School, University of Pennsylvania
- 1980 : Master in Urban Planning - University of Montreal
- 1978 : B. in Civil Engineering - Ecole Polytechnique, University of Montreal Experiences
1983-89 - The Boston Consulting Group (Paris, Milan)
Consultant and Manager
Managed major Consulting projects in various industries (consumer goods, retailing, electronic components, bio-medical equipment, etc.). Projects included : strategic audits, entry strategies, diversification strategies and technology assessments.
1989-98 - Del Forno-Bouchard, Management Consulting (Milan, Paris)
Partner
Consulted in the areas of Strategy and Organization.
1998 - 99 - ESSEC (Cergy)
Visiting Professor
Full-time appointment in the "Logistique, Production et Services" Department, Courses taught:
- Supply and Purchase Management
- Operations Management
- Innovation and Technology Management
2000- today - EM Lyon (Ecully)
Associate Professor
Full-time appointment in the "Strategy & Organisation" Department
Courses taught:
- Strategic Management (Master Sc., MBA and Executive)
- International Strategies of Firms (Master Sc., MBA and Executive)
- Corporate Entrepreneurship (MBA and Executive)
- Executive Development Programs: Renault, Suez Lyonnaise des Eaux, Crédit Lyonnais, Safran, France Telecom, Chinese High Potentials, Sabanci (Turkey) Executive Program, Plastic Omnium, Groupe Yves Rocher, Carlson Wagonlit. Publications & Research
Publications
Corporate Entrepreneurship (Intrapreneurship)
Article : "Des dispositifs internes pour éveiller l'esprit d'entreprise", Cahier 4/5 de l'Art d'Entreprendre, in "Les Echos", June 21 2007.
Article : "Les dispostifs intrapreneuriaux à la loupe", in Expansion Management Review, Eté 2007.
Book Chapter : "Teaching Corporate Entrepreneurship the Experimental Way" in Handbook of Research in Entrepreneurship Education (Vol. 2), A. Fayolle Ed. (2007): Edward Elgar Publisher.
Article : "Dispositifs intrapreneuriaux et créativité organisationnelle: une conception tronquée?" with Céline Bos, Revue Française de Gestion, Février 2006.
International conference : "Corporate Entrepreneurship Devices: Time to review flawed design principles ?" 20th EGOS conference, Ljubljana, July 2004.
International conference : "Créativité organisationnelle et dispositifs intrapreneuriaux: une conception tronquée?", co-authored with C.Bos, 13th AIMS conference, Le Havre, June 2004.
Article : " Corporate Entrepreneurship : Lessons from the Field, Blind Spots and Beyond… ", Cahiers de Recherche d'E.M.LYON, N° 2002/08.
Article : " Exploring Corporate Entrepreneurship: a Corporate Strategy Perspective ", Cahiers de Recherche d'E.M.LYON, N° 2001/12.
Article : Dossier Intrapreneuriat: " Panorama des problèmes liés à la mise en œuvre ", Management & Conjoncture Sociale, N° 612, 24 Septembre 2001.
International conference paper : " Corporate Entrepreneurship : a Pandora's Box ? ", 17th EGOS Colloquium, July 5-7, 2000.
Self-organization & emergent processes
Article : Self-Organisation, Emergence and Management: Some Empirical Findings", The Systemist, Vol. 28, June 2006, UKSS International Conference Proceedings, St-Annes College, Oxford, Sept. 2006.
Article: "Models of Emergence in the Business Firm", Cahiers de Recherche d' EMLYON, N° 2005/16.
International conference communication : " "Models of Emergence in the Business Firm", 21th EGOS Conference, Berlin, June 30 - July 3 2005.
Book : "Miser sur l'imprévu: Management et leadership du changement émergent", avec T.Picq, Ed Gualino,Juin 2005.
Article : "Le renouvellement stratégique: processus planifié ou spontané ?" in Management et Conjoncture Sociale, Printemps 2002, n°618.
Article : "Deux cas, une même grille de lecture", co-authored with T.Picq, Management et Conjoncture Sociale, Princtemps 2002, n° 618.
Book Chapter : " Méta-théorie de l'Auto-Organisation et Développement de l'Organisation " in Développement de l'Organisation: Nouveaux Regards, R. Durand Editor. Paris, Economica, 2002.
Other
Article : "Stratégies régionales: comment éviter le chant des sirènes ?", p17-18, Business Digest, n° 143, juillet-aout 2004.
International conference paper : "Spin-Offs as Strategic Tools: Learning from small to medium size enterprises", co-authored with E.M. Laviolette, EFMD 33rd EISB Conference, Milan, September 2003.
International conference paper : " The Supplier Selection Process : Theory vs. Practice ", 14th IMP Annual Conference Proceedings, vol. 2, p.69-88, Turku, September 3-5, 1998.
Article : " Pronti a rispondere alla concorrenza " in Mondo Economico, p. 36-37, December 31st, 1994.
Thesis : " Business Strategy at a Turning Point : From Posture to Organizational Capability ", 1993. Ph.D.
Seminar : " Le Haut de gamme : Positionnement, Aspects stratégiques et Organisationnels ", Séminaire Del Forno-Bouchard, May 1990.
Research Topics
Corporate Entrepreneurship (Intrapreneurship) ; Innovation and strategic renewal as emergent, self organizing processes; Self-Organization. Languages
Fluent in French, English, and Italian. Working knowledge of Spanish. Others informations
Management expert for the UE.
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