Elmar Mock, one of the inventors of the Swatch (although it is widely believed that it was Nicolas Hayek's creation) founded Creaholic in 1986, a team of creative and technically minded individuals with the skills, knowledge and enthusiasm to deliver ground breaking projects. During the last 24 years, Creaholic have worked on over 600 projects and generated over 120 patent families.
On 16 September, Mr. Mock will be awarded the 2010 Gaïa Prize, one of the watch industry's most coveted honours for research, originality and creativity. (http://www.mih.ch/)
More information on Mr.Mock on http://www.creaholic.com/.
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