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Catherine Pardo Professeur

Catherine PARDO

Professeur

Marchés et Innovation

Son activité d’enseignement et de recherche est largement organisée autour du marketing business to business (B2B) et plus généralement de la façon dont les organisations gèrent leurs échanges de produits et services en particulier lorsque les clients sont des « comptes clés ». Son activité de recherche s’intéresse aussi aux situations d’intermédiation B2B (commerce de gros) ; elle est responsable de la Chaire de Recherche « Intermédiation B2B – CGI / EMLYON Business School ».
Si ces thèmes vous intéressent de quelque façon que ce soit, n’hésitez surtout pas à entrer en contact avec elle pardo@em-lyon.com

FormationHaut de page

  1. 2006 Habilitation à Diriger des Recherches en Sciences de Gestion
  2. 2000 Doctorat ès Sciences de Gestion
  3. 1994 DEA de Sciences de Gestion
  4. 1989 Diplôme ESC Lyon

ExpériencesHaut de page

  1. Depuis 1991 Professeur - EMLYON Business School, Ecully, France
  2. 1989 - 1991 Assistante puis chargée de Recherche - Institut de Recherche de l’Entreprise (Groupe ESC Lyon), France

ExpertisesHaut de page

  1. Marketing Business to Business
  2. Key account management
  3. Gestion des portefeuilles de clients
  4. Comportement d’achat des clients organisationnels
  5. Intermédiation Business to Business

AssociationsHaut de page

Personnalité Qualifiée au sein de la Commission de Concertation du Commerce

Personnalité Qualifiée au sein de la Commission des Comptes Commerciaux de la Nation

EnseignementHaut de page

Programmes MSc, MS : Marketing Business to Business, Marketing de la Distribution BtoB, Key Account Management

Programmes PGM, DUA : Introduction au marketing

Thèmes de rechercheHaut de page

  1. Marketing Business to Business
  2. Key Account Management (Gestion des Comptes Clés)
  3. Intermédiation interentreprises
  4. Organisations marketing en Business to Business

Communications et SéminairesHaut de page

Pardo, C.  & Dessaigne, E. (2017). B2B distributors as possible network stewards. Communication to the 8th BMM-EMAC Biennial International Conference on Business Market Management, Graz, Austria. 6-8 july2017

Michel, S., Saucede, F. & Pardo, C. (2017). Changing positions in distribution networks: the role of legitimacy. Communication to the Conference Bringing IT to Marketing, Paris, France. 29-30 may2017

Pardo, C.  & Dessaigne, E. (2015). Dynamics within a distribution network. Communication to the 31st IMP Conference, Kolding, Denmark.

Niersbach, B., Ivens, B. S., Pardo, C. & Leischnig, A. (2015).Managing internal network activities in Key Account Management – a case study.Communication to the 31st IMP Conference, Kolding, Denmark.

Niersbach, B., Ivens, B. S., Pardo, C. & Leischnig, A. (2015).Key Account Management (KAM) and competitive advantage.Communication to theInternational Competitiveness Management Conference, Copenhagen, Denmark.

Ivens, B. S., Leischnig, A., Niersbach, B., & Pardo, C. & (2015).The Dual Network Perspective on Key Account Management: KAM as organizational capability for managing the interface between customer-side network and supplier-side network. Communication to the 7th BMM Confrence, London, UK.

Cova, B., Pardo, C., Salle, R. & Spencer, R. (2014), coping with recurring issues in BtoB research: The Sisyphus effect? Or a rolling stone syndrome? 30th IMP Conference, Bordeaux, France.

Portier, P., Pardo, C. & Salle, R. (2014), From Dyad to triad: Managing differentiated Vs undifferentiated relationships, 30th IMP Conference, Bordeaux, France.

Saucede, F., Pardo, C., Michel, S. & Fenneteau, H.  (2014), The paradox of wholesalers' survival : an analysis through role and legitimacy in the context of the fruit and vegetables distribution networks, 30th IMP Conference, Bordeaux, France.

Ivens, B., Leischnig, A., Niersbach, B. & Pardo, C. (2014), "Key Account Managers‘ internal tasks inside their company – a case study“, ISBM Academic Conference, San Francisco, USA.

Pardo, Catherine & Michel, Sylvie (2013). “Interconnections in  the “producer / wholesaler /customer” triadic relationship. The case of fresh fruit and vegetable wholesaling in France”. 29th IMP Conference, Atlanta, USA.

Pardo, Catherine & Lacoste, Sylvie (2013). “Vertical relationships as arenas for joint CSR practices” . 29th IMP Conference, Atlanta, USA.

Pardo, Catherine & Ivens, Bjorn (2013). Key Account Management and Project Business Management cohabitation.6th BMM Conference, Bamberg, Germany.

Pardo, Catherine (2012). From internal knowledge to customer offering: The “combination trip” of a resource. 28th IMP Conference, Roma, Italy.

Pardo, Catherine, Bjorn Ivens & Kevin Wilson. “KAM and the internal alignment challenge. How aligned are we? How more aligned can we be?” 28th IMP Conference, Roma, Italy.

Pardo, Catherine (2011), " Wholesaling: Exploiting Activity Links and Resource Ties with Suppliers and Customers”,27th IMP Conference,Glascow, Scotland.

Pardo, Catherine, Philippe Portier & Robert Salle (2011), "Integrating Marketing and Purchasing within the same company: A case study”,27th IMP Conference,Glasgow, Scotland.

PublicationsHaut de page