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Michael Antioco
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Michael Antioco
Associate Professor of Marketing
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Michael Antioco, Ph.D. is an Associate Professor of Marketing at EMLYON Business School since September 2010. He holds a Bachelor of Commerce and a Master of Business Science from the IAG Louvain School of Management at the Catholic University of Louvain (Belgium). As part of this curriculum he studied International Business at Sophia University in Tokyo (Japan). In December 2006, Michael Antioco received his Ph.D. in Marketing & Innovation Studies from the Eindhoven University of Technology (The Netherlands). During his dissertation, he also spent a semester at Purdue University (USA) as a visiting researcher.
His main research interests are new product development, decision-making, and the marketing of luxury products. His work is being published in the Journal of the Academy of Marketing Science, Journal of Product Innovation Management, Journal of Business & Industrial Marketing, European Journal of Marketing, Journal of Business Ethics, and the Journal of Advertising Research, among others. He serves on the editorial review board of Industrial Marketing Management and reviews for the Journal of Business Research, the Journal of Business Ethics, and the Journal of Product Innovation Management. For his research, he has collaborated with firms such as ING, Caterpillar, Philips, and Printemps.
Over the years, he has also supervised and worked on several projects related to advertising, product line extensions, sales force adoption, and pricing in the luxury industry.
Education
Eindhoven University of Technology, the Netherlands
Faculty of Technology Management
PhD in Marketing (Innovation Studies)
Purdue University, West Lafayette, USA
Department of Consumer Sciences and Retailing
Visiting Scholar/Researcher
IAG Louvain School of Management, Belgium
Catholic University of Louvain
Master of Business Science (Marketing)
Bachelor of Commerce (Finance)
Faculty of Comparative Culture, Japan
Sophia University of Tokyo
One-year Exchange Program
International Business and Economics
Publications & Research
Articles:
Antioco, M., D. Smeesters, and A. Le Boedec (2011), "Kate Moss or the girl next door for cosmetics advertising?" Journal of Advertising Research, (Forthcoming)
Moenaert R.K., H. Robben, M. Antioco, V. Deschamphelaere, and E. Roks (2010). "Strategic innovation decisions: What you foresee is not what you get," Journal of Product Innovation Management, 27(6), 840-855.
Antioco, M. and M. Kleijnen (2010), "Consumer adoption of technological innovations: Effects of psychological and functional barriers in a lack of content versus a presence of content situation," European Journal of Marketing, 44(11/12), 1700-1724.
Lindgreen, A., R. Palmer, M. Wetzels, and M. Antioco (2009), "Do different marketing practices require different leadership styles? An exploratory study," Journal of Business & Industrial Marketing, 24(1),14-26.
Lindgreen, A., M. Antioco, D. Harness, and R. van der Sloot (2009), "Purchasing and marketing of economic, social, and environmental responsibilities in high-tech medical equipment systems," Journal of Business Ethics, 85, 445-462.
Lindgreen, A., M. Antioco, R. Palmer, (2009), "High-tech, innovative products: identifying and meeting business customers' value needs," Journal of Business & Industrial Marketing, 24(3/4), 182-197.
Antioco, M., R.K. Moenaert, R.A. Feinberg, and M.G.M. Wetzels (2008), "Integrating service and design: The influences of organizational and communication factors on relative product and service characteristics," Journal of the Academy of Marketing Science, 36(4), 501-521.
Antioco, M., R.K. Moenaert, and A. Lindgreen (2008), "Reducing on-going product design decision-making bias," Journal of Product Innovation Management, 25(6), 528-545.
Antioco, M., R.K. Moenaert, A. Lindgreen, and M.G.M. Wetzels (2008), "Organizational antecedents to and consequences of service business orientations in manufacturing companies," Journal of the Academy of Marketing Science, 36(3), 337-358.
De Moerloose, C., M. Antioco, A. Lindgreen, and R. Palmer (2005), "Information kiosks: The case of the Belgian retail sector, " International Journal of Retail & Distribution Management, 33(6), 472-490.
Lindgreen, A. and M. Antioco (2005), "Customer relationship management: The case of a European bank," Marketing Intelligence & Planning, 23(2), 136-154.
Lindgreen, A., M. Antioco, and M.G.M. Wetzels (2003), "Video chat service on the internet, a market feasibility study," Qualitative Market Research: An International Journal, 7(1), 20-30.
Conference Proceedings:
Moenaert R.K., M. Antioco, H. Robben, and P. Gouw (2011). "Innovation and the Strategic Agenda of the Firm", Proceedings of the 18th International Product Development Management Conference, EIASM, 5-7 June, University of Delft, the Netherlands.
Moenaert R.K., H. Robben, M. Antioco, V. Deschamphelaere, and E. Roks (2009). "Strategic Decision Making and New Product Development", Proceedings of the 16th International Product Development Management Conference, EIASM, 7-9 June, University of Twente, the Netherlands.
Antioco, M. and A. Le Boedec (2008), "Kate Moss or the girl next door? Effects of consumers’ self-esteem and model trustworthiness on the effectiveness of cosmetics advertising," Proceedings of the 37th European Marketing Academy Conference, EIASM, 27-30 May, University of Brighton, Brighton, UK.
Antioco, M., R.K. Moenaert, and A. Lindgreen (2007), "Reducing on-going product design decision-making bias," Proceedings of the 14th International Product Development Management Conference, EIASM, 10-13 June, University of Porto, Porto, Portugal (Best Paper Award).
Antioco, M. and M. Kleijnen (2007), "Consumer adoption of technological innovations: Effects of psychological and functional barriers in a lack of content versus a presence of content situation," Proceedings of the 36th European Marketing Academy Conference, EIASM, 22-25 May, University of Reykjavik, Reykjavik, Iceland.
Antioco, M., R.K. Moenaert, and M.G.M. Wetzels (2004), "R&D/Service integration mechanisms in manufacturing firms: Impact on new product selling performance," Proceedings of the 11th International Product Development Management Conference, EIASM, 20-22 June, University of Dublin, Trinity College, Dublin.
Antioco, M. (2003), "Design for service - Service for design: Exploring the interface between marketing and design," Proceedings of the 16th EMAC Doctoral Colloquium, 18-20 May, University of Strathclyde, Glasgow.
Antioco, M., M. Wetzels, and A. Lindgreen (2003), "Design for service – service for design: exploring the interface between marketing and design," in Karlsson, C. and Hustad, T. (Eds.), Proceedings of the 10th International Product Development Management Conference, EIASM, 10-11 June, Brussels.
Antioco, M. and A. Lindgreen (2002), "Relationship marketing in the Internet age: a research agenda," In Baker, M. (Ed.). Proceedings of the Annual Conference of the Academy of Marketing: Doctoral Colloquium, 1 July, Nottingham University Business School.
Lindgreen, A., M. Antioco, and M.G.M. Wetzels (2002), "The creation of a video chat service on the Internet," In Paliwoda, S., Wright, L. T., Abbott, J., and Stone, M. (Eds.). E-Business: Proceedings of the E-business Conference, 4 December, Birmingham Business School. (Award of merit.). Rewards
Jun 2009: Nominee for "Best Paper Award", 16th International Product Development Management Conference, EIASM, 7-9 June, University of Twente, the Netherlands.
Jun 2007: "Best Paper Award", 14th International Product Development Management Conference, EIASM 10-13 June, University of Porto, Porto, Portugal.
Dec 2004: Travel grant awarded by the Eindhoven Center for Innovation Studies and the Department of Organization Science and Marketing (2,400 €), the Netherlands.
Oct 2004: Visiting Doctoral Student at Purdue University, USA, Scholarship awarded by the Netherlands Organization for Scientific Research (NWO) (3,500 €), the Netherlands.
Dec 2002: "Award of merit", 3rd Annual Conference in E-business, 4 December, Birmingham Business School, UK.
Jun 2002: Annual conference of the Academy of Marketing, England, Scholarship awarded from the Belgian National Fund of Scientific Research (FNRS), Belgium.
Sep 2001: Research Grant (6,000 €), Collège Interuniversitaire pour les sciences du Management (CIM), Belgium.
Professional Experiences
2008-Current: TiasNimbas Business School, the Netherlands
Tilburg University
Visiting Faculty
2006-2010: IESEG School of Management, France
Lille Catholic University
Assistant & Associate Professor of Marketing
2005-2006: Vanderlande Industries, Veghel, the Netherlands
Social Networks Analysis
Data collection (communciation structures) and consulting
2001-2002: IAG Louvain School of Management, Belgium
Catholic University of Louvain
Researcher in Relationship Marketing
2001: IBA S.A., Louvain-la-Neuve, Belgium
Business Development Department
Internship for BCom Thesis
2000: Hewlett Packard, Brussels, Belgium
Operations Service Centre Department
Internship
2000: Zenken Honsha, Tokyo, Japan
Education
1997: Bestfoods (now Unilever Bestfoods), Dublin, Ireland
Finance Department
Internship
Languages
Courses taught
MSc in Management:
Essentials of Marketing
Customer Feedback Management
Marketing Luxury Products
MSc in Luxury Management & Marketing:
Strategic (Luxury) Marketing
30/11/2011
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