Academic Experience
Current Position(s)
since 2006 Associate Professor in International Marketing and Strategy, EM LYON
since 2006 Honorary Recognized Teacher of the University of Liverpool / MBA Advisor
Previous Position(s)
2004-2005 Assistant Professor International Marketing and Management, Vienna University of Economics and Business Administration, Austria
1995-1998 Research Associate & Ph.D. Candidate, Geneva University, Switzerland
Visiting Positions / Invited Speeches(selection)
2010 - EM Lyon Shanghai / China , May, 2010, Master Program "International Strategy, Co-Teaching with Prof. Bian Dong"
2009 - Zhejiang University, Hangzhou / China , December, 2009, PhD-Lecture "Internationalization Trajectories of Multinational Companies"
2009 - East China Normal University, Shanghai / China , December, 2009, MBA-Lecture "Doing Business in Europe - Challenges for International Strategy and Marketing"
2008, 2009 - Vienna University of Economics and Business Administration, Vienna, Austria / German Savings Banks, "Managing Service Innovations - MBA Banking & Management"
2008 St. Mary College California L.A., "European Strategies - T-EMBA Program"
2005 - 2008 Danube University Krems, Austria, "International Marketing - Executive MBA"
2004 - 2005 Johannes Keppler University Linz, Austria, "International Marketing Research - Master"
2004 California State University Hayward Eastbay, "European Strategies - T-EMBA Program"
1999 SIMT, Stuttgart Institute of Management, Germany, "Knowledge Management - MBA Program"
Consulting and Industry Experience
2004 - Director International Consulting Company
2000-2003 Interim Executive Manager & Consultant, International Strategy and Marketing Consulting (Focus: Telecommunications, Multimedia, Transportation, High-Tech and IT Industry)
1998-2000 Internal Business Consultant, SAP AG Germany
1992-1994 Management Consultant, THL / TLG, Bradford Management Consulting Group, Germany
Books
2002 Prange, C.Organisationales Lernen und Wissensmanagement – Fallstudien aus der Unternehmenspraxis. Wiesbaden: Gabler. [in German]
1999 Prange, C. Managing Business Networks - An Inquiry into Managerial Knowledge in the Multimedia Industry. Frankfurt: Lang, 1999 [in English]
1998 Büchel, B./ Probst, G./Prange, C./Rüling, C. International Joint Venture Management. New York. Chichester. Singapore: Wiley. [in English]
1998 Von Schorlemer, G./Posluschny, P./Prange, C. Kostenmanagement mit Fallstudien aus der Unternehmensberatung. Gabler. [in German].
1997 Büchel, B. /Probst, G./Prange, C./Rüling, C Joint Venture Management – Aus Kooperationen lernen. Haupt. Bern, 1997 [in German].
Journal Papers
2010 Prange, C./Verdier, S.: Dynamic Capabilities, Internationalization Processes and Performance. Journal of World Business, in press, doi:10.1016/j.jwb.2010.05.024
2010 Verdier, S./Prange, C./Atamer, T./Monin, P.: Internationalization Performance Revisited - The Impact of Age and Speed on International Sales Growth. Management International, forthcoming
2010 Prange, C./Ates, Z.: Co-creation on a Global Scale - How Customers Impact Firms' Internationalization Strategies, Marketing Review St. Gallen, 2: 48-52.
2010 Prange, C./Schlegelmilch, B.B.: Heading for the Next Innovation Archetype. Journal of Business Strategy, 31(1): 46-55.
2009 Prange, C./Schlegelmilch, B.B.: The Role of Ambidexterity in Marketing Strategy Implementation: Resolving the Exploration-Exploitation Dilemma, BuR Business Research, 2(2): 215-240.
2009 Prange, C. How Service Innovations Lead to Success [German Title: So fuehren Serviceinnovationen zum Erfolg], November 2009, IO-Management, 8-11.
2009 Goetze, E./Prange, C./Uhrovska, I.: Children’s Impact On Innovation Decision-Making – A Diary Study, European Journal of Marketing, 43(1/2), 264-295.
2008 Prange, C.: When Good News Turn into Risks. [German Title: Wenn gute Nachrichten zu einem Risiko werden], August, IO-Management, 26-30.
2007 Prange, C.: Innovation Measurement – Overview and Critical Evaluation. [German Title: Messung von Innovationen – Überblick und kritische Bewertung]. Der Controlling-Berater, 1, 2007, 243-268.
2005 Prange, C.: Retention and Development of Immaterial Assets – The Potential for Marketing Activities. [German Title: Bewahrung und Entwicklung immaterieller Vermögensgegenstände – Marketingpotenziale]. Der Controlling-Berater, 6, 337-364.
1996 Prange, C.: Inter-organizational Learning: Learning in and between Organizations. [German Title: Interorganisationales Lernen: Lernen in, von und zwischen Organisationen]. Managementforschung 6, 163-189. [JOURQUAL 2008: „Managementforschung“ No. 1 of German Management Journals]
1996 Prange,C. /Probst, G./Rüling, C.-C.: Learning to Cooperate – Cooperate to Learn. [German Title: Lernen zu kooperieren – Kooperieren, um zu lernen. Plädoyer für eine lernorientierte Betrachtung von Unternehmenskooperationen]. Special Issue, Zeitschrift für Organisation,1/1996, 10-16.
1995 Probst, G./Prange, C.: Joint Ventures in China. IO-Management, 64 (19), 81-85.
1987 Prange, C.: A Look at Mass Media in East Germany. Media Development, 2, 39-40.
Articles in Edited Books
2010 Prange, C.: International Ambidexterity - An Extant Challenge for Business Professors? Book Chapter, Gabler SGO-Edition, forthcoming
2009 Prange, C.: Strategic Alliance Capability: Bringing the Individual back into Inter-organizational Research. In: Jemielniak, D./Kozminski, L. (Eds.):Handbook of Research on Knowledge-Intensive Organizations. Information Science Reference: Hershey, Pennsylvania, 394-413.
2005 Arlt, H.-J./Prange, C. Innovation und Kommunikation. In: Bsirske, F./Endl, H-L./Brandl, K-H., Schröder, L. (Hrsg.):Menschen machen Innovationen. VSA-Verlag. Hamburg, 143-152.
2005 Prange, C./Zehetner, K. Innovation Reputation as a Source of Competitive Advantage – Rating, Ranking, Reality. [German Title: Innovationsreputation als Quelle von Wettbewerbsvorteilen – Rating, Ranking, Realität? Eds. Matzler, K./Hinterhuber, H.H:/Renzl, B./Rothenberger, B.Handbuch der Intangible Assets. Auer-Verlag, Berlin.
2004 Prange, C. How good are „good“ news – Insights into the Communication of Strategic Innovations. [German Title: Wie gut sind „gute“ Nachrichten? - Erkenntnisse zur Kommunikation strategischer Innovationen]. FACTS III, Fachbeiträge St. Pölten: Machtwert des Wissens – Wirtschaft und Forschung, 53-68.
2001 G. Maier, G./Prange, C./ L. von Rosenstil. Psychological Perspective of Organizational Learning. In: Dierkes, M./Berthoin Antal, A./Child, J. Nonaka, I. (Eds.): Handbook of Organizational Learning and Knowledge. New York. Oxford University Press, 2001, 14-34.
1999 Prange, C./ Schorlemer, G. Subjective Theories as a Basis for Decision Making. [German Title: Subjektive Theorien als Entscheidungsgrundlage im Management]. In: Mackensen, R. (Hrsg.):System und Umwelt, 27-44.
1999 Prange, C. Organizational Learning - Desperately Seeking Theory? In: Easterby-Smith, M./Burgoyne, J./Araujo, L. (eds.):Organizational Learning and the Learning Organization. London. Sage, 23-43.
1995a Prange, C. Self-Managment. [German Title: Selbstmanagement]. In: Lade, E. (Hrsg.):Musterbeispiele zur Lehrerbeurteilung. WEKA-Loseblatt-Sammlung, Kissling.
1995b Prange, C. Motivation as an Important Factor of Leadership. [German Title: Motivation als wichtiges Element der Mitarbeiterführung]. In: Lade, E. (Hrsg.):Musterbeispiele zur Lehrerbeurteilung. WEKA-Loseblatt-Sammlung, Kissling.
1994 Prange, C.Conflict Management and School Leader Competence [German Title: Konfliktmanagement und Schulleiterkompetenz]: Lade, E. (Hrsg.): Musterbeispiele zur Lehrerbeurteilung. WEKA-Loseblatt-Sammlung, Kissing.
Contribution to the Proceedings of a Meeting
2009 Prange, C./Goetze, E.: Tapping the Manager's Mind - The Use of Diary Studies in International Management, 2nd Euromed Conference, 26-28th October, 2009, SalernoEds. Vrontis, D./Weber, Y./Kaufmann, R./Tarba, S., Euromed Press [ISBN: 978-9963-634-76-7]
2008 Prange, C. International Firms' Innovation Signaling - A Double-edged Sword? 34th EIBA Conference, Tallinn, Estonia, 11-13th December 2008
2007 Cellard,S./Prange, C.: How Dynamic Capabilities Interfere in the Internationalization Process of Firms - Survival and Growth in Foreign Market Environments. EIBA Conference Proceedings [CD-ROM], Catania,Italy. 13-15 December, 2007.
2007 Prange, C./Guedri, Z.: Structural Network Position, Multi-market Contact and Types of Product Innovation – Empirical Results from the Global Pharmaceutical Industry. Strategic Management Society Conference, San Diego, 14-17 October, 2007.
2006 Volgger, P./Prange, C.: Global Innovation Management – Aligning the Multinational’s Internal and External Innovation Network.EIBA Conference Proceedings [CD-ROM],Fribourg, Switzerland, December 7-9, 2006.
2004 Prange, C./Bojkowszky, B./Wieshofer, B.: Networking Capability as a Prerequisite for Cooperative Innovation Success – An Individual Manager’s Perspective. Conference Paper, IASTED-Conference, Boston-MIT, November 8-9, 2004
Conference Presentations
2010 Prange, C./Bian, D. MNC Mindsets - A Diary Study of Subsidiary Managers' Relational Perceptions. Strategic Management Annual Society Conference, Rome 12-15 September.
2009 Prange, C./Goetze, E.: Tapping the Manager's Mind - The Use of Diary Studies in International Management, 2nd Euromed Conference, 26-28th October, 2009, Salerno.
2009 Prange, C./Janda, M. Charting Value from Global Innovation Outsourcing? Insights from Six Longitudinal Case Studies. 29th Strategic Management Society Annual Conference, 11-14th October, 2009. Washington, D.C.
2009 Moore, R./Prange, C. Liking Those Who Hate You – How Consultants Involve Dissatisfied Customers to Leverage Firms’ Innovation Performance. Submitted to the 4th International Conference on Management Consulting: The Changing Paradigm of Consulting, Adjusting to the Fast-Paced World, June 11-13th, Vienna, Austria, accepted but withdrawn by authors
2008 Prange, C./Cellard, S.: International Ambidexterity – Building Third-order Capabilities for Foreign Market Success. 28th Strategic Management Society Conference, 12-15th October 2008, Cologne.
2008 Moore, R./Prange, C./Steinberg, A./ Sioufi, A. /Bousquet, P.: The SAS Approach to Implementing Effective IT-Scorecarding and Strategy Performance Management – Translating Strategy into Action Professional Development Workshop. Academy of Management, Anaheim, 8-13th August, 2008. [Outstanding Symposium on Management Consulting - Academy of Management, Consulting Division Award 2008].
2008 Cellard, S./Prange, C.: Internationalization Processes and their Impact on Foreign Growth. Academy of Management, Anaheim, 8-13th August, 2008.
2008 Prange, C./Steinberg, A.: Managing the Innovation Paradox – A Deleuzian Approach. EGOS-Conference European Group of Organization Studies, Amsterdam, 10-12th July, 2008.
2008 Cellard, S./Prange, C.: Do International Age and Speed of Internationalization Affect Foreign Growth? Association Internationale de Management Stratégique, XVIIème Conférence Internationale, Nice Sophia Antipolis, 28th-31st, May.
2007 Cellard,S./Prange, C.: How Dynamic Capabilities Interfere in the Internationalization Process of Firms - Survival and Growth in Foreign Market Environments. 33rd EIBA Conference, Catania,Italy. 13-15th, December 2007.
2007 Prange, C./ Guedri, Z.: Structural Network Position, Multi-market Contact and Types of Product Innovation – Empirical Results from the Global Pharmaceutical Industry. 27th Strategic Management Society Conference, San Diego, 14-17th October 2007.
Prange, C./Opgenhoff, L.H.: Global M&A Activities and Innovation Processes – A Dynamic Framework of Second-Order Capabilities within DHL. ACCS- Annual Conference on Corporate Strategy. Koblenz- Vallendar, May 11-12, 2007.
2007 Prange, C./Opgenhoff, L.H.: International Companies’ Code of Conduct and Innovation – A Market Signalling Perspective. AIB Regional Chapter UK. London, April, 13-14, 2007.
2006 Volgger, P./Prange, C.: Global Innovation Management – Aligning the Multinational’s Internal and External Network. 32nd EIBA Conference Fribourg, 7-9., December, 2006.
2005 Prange, C.: Innovationsreputation – Potenzial und Gestaltungsmöglichkeiten für Non-Profit Organisationen. Invited Speech. Kongress „Menschen machen Innovationen“. 5-7.4.2005, Bremen.
2005 Prange, C./Zehetner, K.: Innovationsreputation als Quelle von Wettbewerbsvorteilen - Rating, Ranking, Realität? Konferenzbeitrag “Intangible Assets” - Universität Innsbruck, February 23-25th, 2005.
2004 Prange, C./Bojkowszky, B./Wieshofer, B.: Networking Capability as a Prerequisite for Cooperative Innovation Success – An Individual Manager’s Perspective. Conference Paper, IASTED-Conference, Boston- MIT, November 8-9th, 2004.
1996 Probst,G./Prange, C.: Developmental Management. EGOS-Conference European Group of Organization Studies, Istanbul, May, 1996.