Zelal Ates
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Zelal Ates
Assistant Professor in Marketing
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Education
2006, Ph.D. (Dr. rer. pol.) in Business Administration, University of Cologne, Germany
2002 – 2003, Visiting Research Fellow at the London School of Economics and Political Science, Interdisciplinary Institute of Management, United Kingdom
1997 – 1998, Master of Arts in International Political Economy, University of Warwick, United Kingdom
1995, CEMS-Master in International Management, Ecole Des Hautes Etudes Commerciales (HEC), Jouy-en-Josas, France
1991 – 1997, M.Sc. (Diplom-Kauffrau) in Business Administration, University of Cologne, Germany Experiences
2007 – 2008, Visiting lecturer, Université catholique de Louvain, Louvain School of Management, Belgium
2005 – 2007, Head of Office, German Association of Local Utilities, Brussels Office, Belgium
2002 – 2003, Visiting lecturer, London School of Economics, Interdisciplinary Institute of Management, United Kingdom
1999 – 2002, Research assistant, University of Cologne, Department of Market Research and Marketing, Germany Publications & Research
Books
Kundenbindung bei Professional Business Services, Köln 2008.
Journal Articles
- "Service Locus of Control and Customer Coproduction: The Role of Prior Service Experience and Organizational Socialization" (joint with M. Büttgen and J.H. Schumann), Journal of Service Research, 2012, 15(2): 166-181 .
- “Corporate social responsibility in the public service sector: Towards a sustainability balanced scorecard for local public enterprises” (joint with M. Büttgen), Journal for Public and Nonprofit Services (Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen), 2011, 34(3): 346-360.
- "Customer Participation in Firms’ Internationalization Strategy: Linking AAA to CCC" (joint with C. Prange), Schmalenbach Business Review, 2011, Special Issue 3: 24-50.
- "Co-creation on a Global Scale - How Customers Impact Firms' Internationalization Strategies" (joint with C. Prange), Marketing Review St. Gallen, 2010, 27(2): 48-52.
Conference Proceedings
-"Frontline Employees' Coping Strategies for Role Conflicts and their Impact on Customer Participation Behavior", joint with M. Büttgen, J.H. Schumann and J. Volz, QUIS 12 Services Conference, Ithaka, N.Y., June 2-5, 2011.
-"Frontline Employees' Coping Strategies for Role Conflicts and their Impact on Customer Participation Behavior", joint with J. Volz, M. Büttgen and J.H. Schumann, 15th DLM Workshop, Duisburg, April 7-9, 2011.
-“From AAA to CCC. The Role of Customer Input in Firms’ International Strategy”, joint with C. Prange, Workshop for International Strategy and Cross-Cultural Management, Tübingen, October 8-9, 2010.
-“Corporate social responsibility within the public service sector: Promotion and integration of CSR principles in European public service companies”, joint with M. Büttgen, EIRASS, 17th International Conference on Recent Advances in Retailing and Service Science, Istanbul, July 2-5, 2010.
-“Customer participation and its effects on service organizations: An institutional economics perspective”, joint with M. Büttgen, Naples Forum on Service: Service-Dominant Logic, Service Science and Network Theory, Capri, June 16-19, 2009.
-“Client loyalty in professional business services”, joint with M. Büttgen, QUIS 11 Services Conference, Wolfsburg, June 11-14, 2009.
-“How to make customers take responsibility in service production: Suggestibility and motivational effects of service of control”, joint with M. Büttgen, QUIS 11 Services Conference, Wolfsburg, June 11-14, 2009.
-“Internationalisation of a Service Industry – Deregulation of Telecommunications in Europe”, EIBA, 25th Conference of European International Business Academy, Manchester, December 12-14, 1999.
Other Presentations & Invited Seminars
-“Perspectives and strategies of public waste management organisations in Europe”, Symposium of the German Association of Municipal Waste Management and City Cleaning, Coastal Regions, Göttingen, November 9, 2005.
-“Scenarios on the evolution of the water and sanitation sectors in Europe”, Euromarket Conference, Lausanne, December 14, 2005.
-“Compatibility of human rights and business interests”, Friedrich-Ebert-Foundation, Bonn, September 17, 1999.
Research interests
Business-to-business marketing; services marketing; co-creation; relationship management; corporate social responsibility Languages
German/Turkish (bilingual), English, French Courses taught
Executive MBA
-Country Manager (International Marketing Simulation)
International MBA
-Services Marketing
M.Sc.
-Business-to-business Marketing
-Management of Professional Business Services
-Service Logics
Other information
Grants & Scholarships
2003 – 2006, Scholarship of the Schmittmann-Wahlen-Foundation (University of Cologne)
2002 – 2003, Scholarship for Postgraduates of the Land North Rhine-Westphalia and Scholarship of the German Academic Exchange Service (DAAD)
1998 – 1998, Robert-Schuman-Scholarship (European Parliament)
1997 – 1998, Scholarship of the German Academic Exchange Service (DAAD)
1995 – 1995, ERASMUS-Scholarship
1994 – 1997, Scholarship of the Friedrich-Ebert-Foundation
Other activities
Scientific Expert and Co-Investigator (with Prof. Dr. Marion Büttgen, University of Hohenheim, Germany) for the EU-Project DISCERNO III (co-financed by the European Commission; €200,000 total budget) on the specifics of providers of services of general interest with regard to CSR: motivation, marketing and communication tools, under Direction of CEEP (European Umbrella Organization of Providers of Services of General Interest)
Member of the Scientific Committee of the International Research Symposium on Service Management 2010 and 2011
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