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Brigitte Auriacombe
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Brigitte Auriacombe
Associate Professor in Marketing
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Education
- 2001 : DEA in Management Science - Lyon 3/EM LYON
- 1984 : Master's in Management ESC Lyon (Business School) - EM LYON
- 1977 : Diploma of Certificate of Proficiency in English -Cambridge University
Experiences
Teaching and Consulting can be developed in French or English
- Since Septembre 1998 EM LYON Associate Professor in Marketing
Courses taught :
- Services Marketing
- Managing Quality and Satisfaction in Services
- Service guarantees
- Customer Loyalty
- Internal Marketing
Development of tailor made executive education programs :
- Caisse d'Epargne (Bank),
- Sodie (a subsidiary of Arcelor, steel and metal goods),
- In Extenso (Accounting),
- Adecco TT (Temporary Staffing),
- Soufflet Group (Mills and Food Industry),
- Suez Group: Explorer Program within the Suez University (Water, waste, energy),
- Crédit Agricole (bank)
- Bouygues Immobilier (Real Estate)
- Ajilon (Service Outsourcing)
- Groupama (Insurance)
Consulting :
- Compagnie des Wagons-Lits (a subsidiary of the ACCOR Group for catering and services on board trains),
- Birdwell Language Institute,
- Adecco TT (Temporary Staffing)
- Ajilon (Service Outsourcing)
- Pomme de Pain (Fast Food Restaurants)
Publications & Research
Quality, satisfaction, commitment, service guarantees, loyalty, mainly for services operating in Business to Consumer markets. Professional Experiences
A 13 years Experience of service management within the ACCOR Group (hotels, restaurants and services), mainly developed in the field of marketing, leading to be Marketing Director for Contracted Catering, allowing the development of skills and competencies in strategic and operational marketing through the challenge of theory by practice as much as the opposite.
- From April 1996 to June 1998 : Marketing Director- HRC Group, a subsidiary of ACCOR and later, of ELIOR (Contracted Catering). HRC, French leader of contracted catering (motorways, airports, railway stations, museums, exhibits). 5000 employees, Turn Over: 300 millions euros.
- From January 1993 to April 1996 : Marketing Director- ACCOR Motorway Catering.
- From january 1985 to january 1993 : within ACCOR Motorway Catering: successively Assistant Product Manager, Product Manager, Communication Director
Languages
01/10/2008
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