- 2001 : DEA in Management Science - Lyon 3/EM LYON
- 1984 : Master's in Management EM LYON
- 1977 : Diploma of Certificate of Proficiency in English
             Cambridge University

A 13 years Experience of service management within the ACCOR Group (hotels, restaurants and services), mainly developed in the field of marketing, leading to be Marketing Director for Contracted Catering, allowing the development of skills and competencies in strategic and operational marketing through the challenge of theory by practice as much as the opposite.

- From April 1996 to June 1998 : Marketing Director- HRC Group, a subsidiary of ACCOR and later, of ELIOR (Contracted Catering). HRC, French leader of contracted catering (motorways, airports, railway stations, museums, exhibits). 5000 employees, Turn Over: 300 millions euros.

- From January 1993 to April 1996 : Marketing Director- ACCOR Motorway Catering.

- From January 1985 to January 1993 : within ACCOR Motorway Catering: successively Assistant Product Manager, Product Manager, Communication Director

Teaching and Consulting can be developed in French or English

- Since September 1998 EM LYON Associate Professor in Marketing

Courses taught
- Services Marketing
- Managing Quality and Satisfaction in Services
- Service guarantees
- Customer Loyalty
- Internal Marketing

Development of tailor made executive education programs :
- Caisse d'Epargne (Bank),
- Sodie (a subsidiary of Arcelor, steel and metal goods),
- In Extenso (Accounting),
- Adecco TT (Temporary Staffing),
- Soufflet Group (Mills and Food Industry),
- Suez Group: Explorer Program within the Suez University (Water, waste, energy),
- Crédit Agricole (bank)
- Bouygues Immobilier (Real Estate)
- Ajilon (Service Outsourcing)
- Groupama (Insurance)

Consulting
- Compagnie des Wagons-Lits (a subsidiary of the ACCOR Group for catering and services on board trains),
- Birdwell Language Institute,
- Adecco TT (Temporary Staffing)
- Ajilon (Service Outsourcing)
- Pomme de Pain (Fast Food Restaurants)

Publications

Articles

- Auriacombe B., Chalamon I. et Le Loarne S. (2005), " Les manifestations de la fidélité du spectateur dans le spectacle vivant : quand on aime, on ne compte pas ! ", Revue Management et Avenir, Aout.
- Auriacombe B. Mayaux F. et Fabien L. (2004), " Service guarantees : theory challenged through practice ", Revue Française du Marketing, n°197, 2/5, mai, pp.119-130.
- Fabien L. Auriacombe B. et Mayaux F. (2003), "Les garanties de services: une analyse retrospective des pratiques d'affaires", Gestion, vol 28, n°4, hiver, p19-25.
- Auriacombe B. (2001), "Garanties de services : construction d'une typologie et analyse de l'incidence sur la relation prestataire-client", Mémoire de D.E.A., Université Jean Moulin Lyon 3, mars, 160 pages.

Book Chapters

- Auriacombe B. (2005) " Service quality and customer relationship " and "Service Marketing" in Mayaux F. et Vogler E. "What it means to manage in services", Editions d'Organisation.

Working Papers

- Garanties de services : proposition d'une typologie et premières applications opérationnelles, Cahier de Recherche EMLYON n° 7, 2003, avec F.Mayaux

International Conference Papers

- Auriacombe B., Chalamon I. et Le Loarne S. (2005), "You shouldn't judge a book by its cover: contractual relations, commitment and loyalty outcomes", 8th International Conference on Arts and Cultural Management, Montreal, July 3-6th .
- Auriacombe B., Chalamon I. et Le Loarne S. (2004), " Les manifestations de la fidélité du spectateur dans le spectacle vivant : quand on aime, on ne compte pas ! ", 9ème Journées de Recherche en Marketing de Bourgogne, Dijon, 4 et 5 novembre.
- Auriacombe B. et Mayaux F. (2003), "Garanties de Services: Proposition d'une typologie et premières applications opérationnelles". 19ème Congrès International de l'Association Française du Marketing, Mai 2003.
- Auriacombe B. et Mayaux F. (2002), "Service guarantees : diversity of practices and propostion of a typology", 7th International Research Seminar in service management, IAE d'Aix en Provence, May 29-31, 2002.

Research Interest
Quality, satisfaction, commitment, service guarantees, loyalty, mainly for services operating in Business to Consumer markets.

French and English