Frank Azimont

- Doctoral thesis in progress
- 1998 DEA in Management Sciences, Université Jean Moulin Lyon 3
(thesis on Electronic Commerce)
- 1986 Master's in Management, ESC Lyon

International MBA
Teaching:
· Marketing Research (elective course)
· Individual sessions on Consumer Behaviour, Marketing Research and Trade Marketing
Executive Education programmes
Tailor-made courses:
- Fields: marketing fundamentals (segmentation, typology), retailing (efficient customer response), supplier-retailer co-operation, buyer organisation, project management, product development and management, innovation, strategic management
- Firms: SEB, Kodak, Chanel, Vétoquinol, Boiron, Opticiens Krys, Castorama, SOK, Yves Rocher, Rhône Poulenc KB, Groupe Soparind (Bongrain), Auchan, Danone.

1995-1998 - Management of the European Commission funded project GROW (Global Real Order Web) on electronic commerce, for EC DG XIII (Telecommunications, Information Markets and Exploitation of Research)

Since 1995 - Professeur at EM LYON
1990-1995 - Marketing Research Manager, Institut de Management des Industries de la Santé
1987-1990 - Product Manager and Export manager, SEB group
1985-1987 - Assistant Product Manager, Unilever group

Consulting activities
- Fields: marketing (segmentation, typology), supplier-retailer co-operation, trade marketing, category-management, or electronic commerce.
- Firms: Vétoquinol (veterinary industry), Krys (optic distribution and retail), Castorama (D.I.Y.), SOK (retail in Finland), Idéal (dyes)

Experience abroad
1995-1998 - Management of an EC research project (see below)
1993-1995 - Visiting Professor at ISEF, Torino, Italy
1987-1990 - Product Manager and Export manager, SEB group, mainly in Austria and in the European zone.

French, English, German

Publications

Chapters in books
- 1998 Azimont F. & Seidel F., "Marketing und Vertrieb in Europa" in Berger & Steger, Auf dem Weg zur Europäischen Unternehmensführung, Beck Verlag
- 1998 Azimont F. "L'accès aux marché" in Marion G. et al, Marketing Mode d'Emploi (3rd edition), Paris, Les Editions d'Organisation

Research papers and reports / case-studies and teaching notes
Case Studies :
- 1999 Valrhona (determing efficient modes of access to consumers in the chocolate market)
- 1999 Coraya (launch and developmenet of the market for surimi)
- 1999 Fromages a la coupe (a relaunching strategy for cheese)
- 1998 Capital Soleil (repositioning and launching of a sun tan lotion using the creation of a scientific selling proposition)
- 1998 Always (application of the Efficient consumer Response approach to an already exiusting case-study)
- 1997 Boiron (the marketing of homeopathic medicines in the contexte of a dominant medical paradigm: allopathy)
- 1997 Pharmavet (study methods in an international context)
- 1996 Banette (the management of a distribution concept for bakeries)
- 1995 Breves de Conso. (construction of discourse attributed to consumers)

Conference papers
- 1999 Azimont F., "Merchandising in the context of international retailing chains", Negocia Conference, Paris, 2nd December
- 1998 Azimont F., Cova B., Salle R., "Solution selling and project management: a convergence towards customer intimacy for a joint construction of offer and demand", Proceedings of the 14th IMP annual conference, Turku, 3-5 September

Miscellaneous
· Visiting Professor on the European Master's in Sports Management (MEMOS), University Lyon I in collaboration with the International Olympic Committee (1995)