Since 1995 - Professor at EMLYON
2000-2003 - Market & Innovation Head of department
Before being an academic, Frank occupied several marketing and sales function at groupe SEB and Unilever
Teachings in MSc in Management, International MBA, Executive MBA
- Integrated Marketing Communication (elective course)
- Route to Market, ECR and Category Management (elective course)
- Marketing Controversies (elective course)
Executive Education Programmes: Tailor made programs
- Fields: market orientation, retailing, supplier-retailer cooperation, buyer organisation, project management, new product development and management, innovation, strategic management
- Firms: Danone, Auchan, Kraft, Panzani (Ebro Puleva Group), Total, Seb, Kodak, Chanel, Vétoquinol, Boiron, Opticiens Krys, Castorama, SOK, Yves Rocher, Rhône Poulenc KB, Groupe Soparind (Bongrain).
Consulting activities
- Fields: marketing (segmentation, typology), supplier-retailer co-operation, trade marketing, category-management, or electronic commerce.
- Firms: Danone (food industry), Auchan (retail industry), Panzani (Food industry), Soparind (Bongrain), Michelin (Tyre industry), Vétoquinol (veterinary industry), Krys (optic distribution and retail), Castorama (D.I.Y.), SOK (retail in Finland), Idéal (dyes)
Azimont, F. and L. Araujo (2010). Re-classifying and Re-valuing Goods: a case study. 27th IMP Conference. Glasgow (Scottland).
Azimont, F. and L. Araujo (2010). Governing Firms, Shaping Markets, the Role of Calculative Devices, in Reconnecting Marketing to Markets, edited by L. Araujo, J. Finch and H. Kjellberg. Oxford, Oxford University Press.
Azimont, F. (2010). "Valuation, Metrologies and Judgements, a Study of Market Practices". PhD Thesis, supervisor Professor Luis Araujo, Marketing Department, Lancaster University Management School
Dany, F. and F. Azimont (2009). "Des "Crazy people" en organisation?: Étude d'un cas de résistance productive." Revue Française de Gestion 193: 73-87.
Azimont, F. and L. Araujo (2009). The making of a petrol station and the on-the-move consumer: classification devices and the shaping of markets. 25th IMP Conference. Marseille (France).
Azimont, F. and L. Araujo (2008). The use of performance indicators as a market practice. 24th IMP Conference. Upsalla.
Azimont, F. and L. Araujo (2007). "Category reviews as Market-Shaping Events." Industrial Marketing Management 36(7): 849-860.
Azimont, F. and L. Araujo (2007). Category management and the use of instruments to make markets accountable. 23rd IMP conference. Manchester.
Azimont, F. and F. Dany (2007). Cheeta, a case of productive resistance. 23rd EGOS Conference. Vienna.
Azimont, F. and L. Araujo (2006). Category Review as Market Shaping Events. 22nd IMP Conference. Milano (Italy).
Azimont, F. (2006). L'Accès au Marché, in Anti-Manuel de Marketing, edited by G. Marion. Paris, Editions d'Organisation.
Azimont, F. (2003). La Distribution, Relation Fabricants Distributeurs, in Anti-Manuel de Marketing, edited by G. Marion. Paris, Edition d'Organisation.
Azimont, F. (2002). Trade Marketing, ECR and Category Management, in Essentials of Logistic and Management, edited by F. L. Perret, C. Jaffeux, M. Fender and P. Wieser. Lausanne, EPFL Press.
Azimont, F. (2000). "Le Merchandising comme Illustration de la Dialectique "Global - Local"." Market Management 1(Janvier Février Mars 2000): 41-49.
Azimont, F. (1999). Merchandising in the context of international retailing chains , Paris, . Negocia Conference Dec 2nd. Paris.
Azimont, F., B. Cova and R. Salle (1999). "Vente de Solutions et Marketing de Projet." Revue Française de Marketing 173-174: 131-140.
Azimont, F., B. Cova and R. Salle (1998). Solution Selling and Project Marketing: A convergence towards customer intimacy for a joint construction of offer and demand. 14th IMP conference. Turku (Finland).
Azimont, F. (1998). L'Accès au Marché, in Marketing Mode d'Emploi, edited by G. Marion. Paris, Editions d'Organisation.
Azimont, F. and F. Seidel (1998). Marketing und Vertrieb in Europa, in Auf dem Weg zur Europäischen Unternehmensführung, edited by B. Steger, Beck Verlag.