Véronique Bouchard, professeur de management strategique

Véronique Bouchard
Associate Professor in Strategic Management

Véronique Bouchard teaches International Strategy and Corporate Entrepreneurship to graduate students and experienced managers.

Check her site/blog: Le Carrefour des Intrapreneurs

She has been a strategy consultant with the Boston Consulting Group and on her own from 1983 to 1999.

Véronique Bouchard was trained as an engineer. She obtained her MBA and her Ph.D. from Wharton (U. of Pennsylvania).

She is the author of "Intrapreneuriat - Innovation et Croissance; Entreprendre dans l'entreprise", Ed. Dunod, 2009 that won the Grand Prix du Livre d'Entrepreneuriat Advancia 2010, and the co-author of "Miser sur l'Imprévu: Management et Leadership du Changement émergent", with Thierry Picq, Ed. Gualino, 2005.

She has published numerous articles dealing with Corporate Entrepreneurship and Self-Organisation in academic and professional journals.

(For more details, please click on "Biography")

Education

- 1991 : Ph.D. in Management Sciences (Social Systems Sciences) - The Wharton School, University of Pennsylvania
- 1983 : MBA - The Wharton School, University of Pennsylvania
- 1980 : Master in Urban Planning - University of Montreal
- 1978 : B. in Civil Engineering - Ecole Polytechnique, University of Montreal

Experiences

1983-89 - The Boston Consulting Group (Paris, Milan)
Consultant and Manager
Managed major Consulting projects in various industries (consumer goods, retailing, electronic components, bio-medical equipment, etc.). Projects included : strategic audits, entry strategies, diversification strategies and technology assessments.

1989-98 - Del Forno-Bouchard, Management Consulting (Milan, Paris)
Partner
Consulted in the areas of Strategy and Organization.

1998 - 99 - ESSEC (Cergy)
Visiting Professor
Full-time appointment in the "Logistique, Production et Services" Department, Courses taught:
- Supply and Purchase Management
- Operations Management
- Innovation and Technology Management

2000- today - EM Lyon (Ecully)
Associate Professor
Full-time appointment in the "Strategy & Organisation" Department

Courses taught:

Strategic Management (Master Sc., MBA and Executive)

International Strategies of Firms (Master Sc., MBA and Executive)

Corporate Entrepreneurship (MBA and Executive)

Executive Development Programs: Renault, Suez Lyonnaise des Eaux, Crédit Lyonnais, Safran, France Telecom, Chinese High Potentials, Sabanci (Turkey) Executive Program, Plastic Omnium, Groupe Yves Rocher, Carlson Wagonlit.

Publications & Research

Tables rondes, comités, colloques

"Corporate Entrepreneurship" track Co-chair, EURAM, Rotterdam, June 2012.

Membre du comité scientifique du 7ème Congrès de l'Académie de l'Entrepreneuriat et de l'Innovation, Paris, Octobre 2011.

Co-rédactrice du numéro spécial de L’EXPANSION ENTREPRENEURIAT sur l’Intrapreneuriat, N°7, Septembre 2010.

Co-présidente des JOURNEES GEORGES DORIOT dédiées à l’Intrapreneuriat, EM Normandie, Caen, Mars 2010.

Co-rédactrice du numéro special d’ INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND INNOVATION consacré au “Corporate Entrepreneurship”, Novembre 2009.

Organisatrice et animatrice de la table ronde « Corporate Entrepreneurship » dans le cadre du WORLD ENTREPRENEURSHIP FORUM, Lyon, Novembre 2009.

Publications

Corporate Entrepreneurship (Intrapreneurship)

Academic article : « Comment mettre en oeuvre l'intrapreneuriat ? », Co-auteur: A. Fayolle, REVUE INTERNATIONALE DE GESTION, Hiver 2012, Vol. 36, N° 4, p. 11.

Book Chapter: “Understanding the impact of culture on a firm’s entrepreneurial orientation and behavior: A conceptual framework.”, co-authors: A. Fayolle, O. Basso, in EUROPEAN ENTREPRENEURSHIP IN THE GLOBALIZING ECONOMY, Eds. A. Fayolle and K. Todorov, Sept. 2011, Edward Elgar Editor, Cheltenham UK, Northampton, MA., USA.

Academic article : "Exploring the links between entrepreneurial orientation and intrapreneurship in SMEs", Co-auteur: O. Basso, JOURNAL OF SMALL BUSINESS AND ENTERPRISE DEVELOPMENT, Vol. 18 Iss: 2, 2010, pp.219.

Academic article : “Three levels of culture and firms’ entrepreneurial orientation: A research agenda”, Co-auteurs: O. Basso, A. Fayolle, ENTREPRENEURSHIP AND REGIONAL DEVELOPMENT, Volume 22, Issue 7, 2010.

Article: "Vers une typologie des dispositifs intrapreneuriaux", Co-auteur: A. Fayolle, O. Basso. Cahiers de Recherche EMLYON Business School, n° 2010/3, 2010.

Conference: "Vers une typologie des dispositifs intrapreneuriaux", Co-auteur: A. Fayolle, O. Basso. 3èmes JOURNEES DORIOT, EM NORMANDIE, Caen, Mars 2010.

Article: « Un intrapreneur averti en vaut deux », Co-auteurs: O. Basso, A. Fayolle, L’EXPANSION ENTREPRENEURIAT, N°7, Septembre 2010.

Article: « Le défi de la bureaucratie de verre », Co-auteur: P.-Y. Gomez, L’EXPANSION ENTREPRENEURIAT, N°7, Septembre 2010.

Article: « Tout le monde a des idées », Co-auteur: X. Dagras, L’EXPANSION ENTREPRENEURIAT, N°7, Septembre 2010.

Article: « Ninkasi et Créaholic, ‘fabriques’ d’entrepreneurs », Co-auteurs: A, Asquin, T. Picq, L’EXPANSION ENTREPRENEURIAT, N°6, Juin 2010.

Book chapter: “L’intrapreneuriat", in ENTREPRENEURIAT, Michel Coster ed., Pearson Education September 2009.

Academic article: "Entrepreneurial orientation: the making of a concept",Co-authors A.Fayolle, O.Basso. The International Journal of Entrepreneurship and Innovation,Vol.10. #4. Nov 2009.

Academic article: “Introduction”, Co-auteurs: O. Basso, A. Fayolle, INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND INNOVATION, November 2009.

Academic article: "Exploring the links between entrepreneurial orientation and intrapreneurship in SMEs: Tying corporate entrepreneurship literature's loose ends", Co-author: O. Basso. Cahiers de Recherche EMLYON Business School, n° 2009/6, November 2009.

Academic article: "L'Orientation Entrepreneuriale, histoire de la formation d'un concept." Co-authors: A. Fayolle, O. Basso. Revue Française de Gestion, June 2009.

Electronic article: "Créez votre bébé dans votre boîte." Site http://www.lexpansion.com/. Mars 2009.

Electronic article: "Développez votre bébé dans votre société." Site http://www.lexpansion.com/. Mars 2009.

Article: "Les six piliers de la réussite en matière d'intrapreneuriat." Le Temps. 6 Mars 2009.

Book: Intrapreneuriat - Innovation et Croissance; Entreprendre dans l'entreprise, Ed. Dunod, Paris, 2009.

Article: “Understanding the impact of culture on a firm’s entrepreneurial orientation and behavior : a conceptual framework”, Cahier de Recherche HEC Montréal, # 2002-08, co-authors O. Basso, A. Fayolle & T. Legrain, Jan. 2008.

International Conference: “Understanding the impact of culture on a firm’s entrepreneurial orientation and behavior : a conceptual framework”, co-authors O. Basso, A. Fayolle et T. Legrain, RENT XX1st conference, Cardiff, Nov 22-23, 2007.

Book Chapter: "Des dispositifs internes pour éveiller l'esprit d'entreprise", L'Art d'Entreprendre. Les Echos Editions, Village Mondial, 2007.

Article: "Des dispositifs internes pour éveiller l'esprit d'entreprise", Cahier 4/5 de l'Art d'Entreprendre, Les Echos, June 21 2007.

Article: "Les dispostifs intrapreneuriaux à la loupe", Expansion Management Review, Eté 2007.

Book Chapter: "Teaching Corporate Entrepreneurship the Experimental Way", Handbook of Research in Entrepreneurship Education (Vol. 2), A. Fayolle Ed. (2007): Edward Elgar Publisher.

Academic Article : "Dispositifs intrapreneuriaux et créativité organisationnelle: une conception tronquée?" Co-author Céline Bos, Revue Française de Gestion, Février 2006.

International conference: "Corporate Entrepreneurship Devices: Time to review flawed design principles ?" 20th EGOS conference, Ljubljana, July 2004.

International conference: "Créativité organisationnelle et dispositifs intrapreneuriaux: une conception tronquée?", co-author C.Bos, 13th AIMS conference, Le Havre, June 2004.

Article: " Corporate Entrepreneurship : Lessons from the Field, Blind Spots and Beyond… ", Cahiers de Recherche d'E.M.LYON, N° 2002/08.

Article: " Exploring Corporate Entrepreneurship: a Corporate Strategy Perspective ", Cahiers de Recherche d'E.M.LYON, N° 2001/12.

Article: Dossier Intrapreneuriat: " Panorama des problèmes liés à la mise en œuvre ", Management & Conjoncture Sociale, N° 612, 24 Septembre 2001.

International conference: " Corporate Entrepreneurship : a Pandora's Box ? ", 17th EGOS Colloquium, July 5-7, 2000.

Self-organization & emergent processes

Book Chapter: "Modeling the 360° innovating firm as a Multiple System or Collective Being", In: Proceedings of the Fourth National Conference of the Italian Systems Society (AIRS), Processes of emergence of systems and systemic properties. Towards a general theory of emergence, Minati G., Pessa E. and Abram M, eds, World Scientific, Singapore, 2009.

Academic article: Self-Organisation, Emergence and Management: Some Empirical Findings", The Systemist, Vol. 28, June 2006, UKSS International Conference Proceedings, St-Annes College, Oxford, Sept. 2006.

Article: "Models of Emergence in the Business Firm", Cahiers de Recherche d' EMLYON, N° 2005/16.

International conference: " "Models of Emergence in the Business Firm", 21th EGOS Conference, Berlin, June 30 - July 3 2005.

Book: Miser sur l'imprévu: Management et leadership du changement émergent, Co-author T.Picq, Ed. Gualino, Juin 2005.

Article: "Le renouvellement stratégique: processus planifié ou spontané ?", Management et Conjoncture Sociale, Printemps 2002, n°618.

Article: "Deux cas, une même grille de lecture", co-author T.Picq, Management et Conjoncture Sociale, Printemps 2002, n° 618.

Book Chapter: "Méta-théorie de l'Auto-Organisation et Développement de l'Organisation", Développement de l'Organisation: Nouveaux Regards, R. Durand Ed.. Paris Economica, 2002.

Other

Published case: Les commissaires priseurs face à la déréglementation: le parcours de Calmels Cohen. Co-author A. Rouzies. January 2005.

Article: "Stratégies régionales: comment éviter le chant des sirènes ?", p17-18, Business Digest, n° 143, juillet-aout 2004.

International conference: "Spin-Offs as Strategic Tools: Learning from small to medium size enterprises", co-author E.M. Laviolette, EFMD 33rd EISB Conference, Milan, September 2003.

International conference: " The Supplier Selection Process : Theory vs. Practice ", 14th IMP Annual Conference Proceedings, vol. 2, p.69-88, Turku, September 3-5, 1998.

Article: " Pronti a rispondere alla concorrenza ", Mondo Economico, p. 36-37, December 31st, 1994.

Thesis: Business Strategy at a Turning Point : From Posture to Organizational Capability, 1993. Ph.D.

Seminar : Le Haut de gamme : Positionnement, Aspects stratégiques et Organisationnels, Séminaire Del Forno-Bouchard, May 1990.

Research Topics

Corporate Entrepreneurship (Intrapreneurship) ; Innovation and strategic renewal as emergent, self organizing processes ; Self-Organization ; Design Theory.

Rewards

Lauréate du Grand Prix Advancia du livre d'Entrepreneuriat 2010 pour "Intrapreneuriat, Innovation et croissance", paru chez Dunod en 2009.

Languages

Fluent in French, English, and Italian. Working knowledge of Spanish.

Other information

Management expert for the EC.

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Véronique Bouchard

Véronique Bouchard Associate Professor in Strategic Management

Véronique Bouchard
Associate Professor in Strategic Management