Gilles Marion
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Gilles Marion
Professor in Marketing
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In addition to his role as Co-Head of Doctoral Program (EM LYON-IAE) Gilles Marion is also Professor of Strategic Marketing at EM LYON.
He holds a Doctorate degree in Management Science from the University Lyon 3. He was program and Associate Professor at IFM (Fashion French Institute, Paris).
His areas of expertise include: Strategic Marketing, Advertising Management, Branding, Corporate Image and his areas of research include Fashion Process and Luxury, Applied semiotics, Macro Marketing, Marketing History, and Social Science of Conventions.
Dr Marion's research has been published in leading French and International scientific and management journals, including European Management Journal, French Review of Management, Gérer et Comprendre, Décisions Marketing... He has published several books in France: "Idéologie Marketing, Antimanuel deMarketing, Mode et marché, Les images de l'entreprise."
He is member of AFM (French Association of Marketing) and currently on the Advisory Board of the International Journal of Advertising.
Education
1994 Habilitation à diriger des Recherches
1983 Doctorate in Management Science, IAE., Université Jean Moulin Lyon 3
1969 Master's in Management, ESC LYON Publications & Research
1998 " Situer et analyser un projet d'innovation ", a guide ANVAR (Agence Nationale pour la Valorisation de la Recherche), (in collaboration with Millier P.), financed by ANVAR, Ministère de la Recherche et de l'Industrie (French Ministry of Research and Industry)
1993 " La vocation du Club Design Rhône-Alpes ", a study report for Club Design Rhône-Alpes (in collaboration with Ramus V., C.C.R.) Professional Experiences
Since 1988 Associate Professor, Institut Français de la Mode (IFM), Paris (France)
Since 1986 Director of Doctoral Programme EM LYON / IAE, Université Jean Moulin Lyon 3
1980-1998 Associate researcher at IRE - Institut de Recherche de l'Entreprise, EM LYON
Since 1979 Professor at EM LYON
1975-1978 Account Manager, Marketing Manager, Euro-J.Walter Thompson, (Advertising)
1971-1974 Brand Manager, Rhône-Poulenc Agrochimie
Consulting activities
Consulting activity since 1981:
· Fields: Marketing
· Firms: Altesse, Air Liquide, Alsthom, Arrow, Berthoud, Bidermann, Browning, Camping Gaz, Comelog, Edel, France Telecom,Grand Lyon, Ilford, Juris, La Part Dieu, Le Tanneur, Look, Palladium,Pasteur MSD, Première Vision, Petit Bateau, SHR, Texunion
Courses taught
Principles of marketing
Advertising management
Corporate communication
Consumer behavior
New trends in marketing
Marketing and research methodology
Strategie marketing
Experience abroad
1996-1997 Visiting Professor at HEC, Université de Genève (Switzerland), MBA Programme
Languages
Other information
Professional associations
- Advisory Board: International Journal of Advertising (The Quarterly Review of Marketing Communications).
- Member of A.F.M. (Association Française de Marketing)
Miscellaneous
Consulting Editor: Editions Liaisons (1991-1993)
Member of the scientific committee for 2nd International Conference "Sémiologie en entreprise", Sémiologie, Innovation & Entreprise, ANVIE, Paris, 1-2 décembre 1998
Referee for Revue Française de Marketing, Revue Française de Gestion, RAM (Recherche et Applications en Marketing)
Reviewer for 8th, 12th, 13th, 14th international congresses of the Association Française de Marketing (1992-1998)
Reviewer for 13th IMP Conference (International Marketing and Purchasing Group), Lyon, September 1997
Member of the scientific committee for 1st International Conference Sémiologie en entreprise, EDF-Centre d'Etude de l'Ecriture, Université Paris 7, Paris, 7-8 February 1995
Reviewer for 8th IMP Conference (International Marketing and Purchasing Group), Lyon, September 1992
02/12/2008
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