Since 1982 Professor in Industrial Marketing - EM LYON
Since 1998 Visiting professor - CRANFIELD University (England)
1984-1999 Director of research in EM LYON
Since 2002 Director of the Specialized Master's " Management de la technologie et de l'innovation " (Technology and Innovation Management) EM LYON
Consulting activities
- Consulting specialized in technological innovation marketing.
- Management of more than 130 marketing studies on research product in leading firms such as Alcatel, Canon, CEA, EDF,. ELF-Atochem, Hutchinson, Renault-Automation, Saint-Gobain, Schneider.
- Consulting for several founders of innovative companies.
Business to Business marketing, speciality : technologically innovative product marketing (courses taught to graduate or master's level)
- Main concepts in Business to Business marketing..
- Customer behaviour towards innovation.
- Analysis of emerging markets.
- Segmentation in industrial markets.
- Audit of the marketing situation of firms.
- Marketing of technology-based firms.
- Technology and innovation management