Education
2000 PhD School of Management, University of Bath
1991 MBA (with distinction) Manchester Business School Coloroll Scholarship
1984 PGCE (with distinction) Institute of Education, University of London
Highest mark in theory exam
1983 BA Cambridge (Modern Languages Tripos) - Including 1 year in France.
Experiences
School of Management University of BATH, GB
Lecturer in Marketing
Director of Studies of MSc Programme
Publications & Research
Children, Brands and a Critical Stance Towards Marketing
The Obesity Crisis
Critical Marketing
Professional Experiences
Previous Posts at University of Bath: Teaching Fellow: 1997 - 2000
Lecturer: 2001 - 2005
Since 2006 : Associate Professor in Marketing, EMLYON, France
Posts prior to joining the University of Bath:
1993 - 1997 : Career Break for young children. Freelance marketing lecturer and
consultant.
1988 - 1993 : Joint Managing Director, Kwest Business Research, Manchester and Bath.
1989-1993 : Joint Managing Director, SpeedBack (Europe) Ltd.
1985 - 1988 : European Commercial Manager, The SAGA Group
1985 : Political Pollster, Harrison Goldberg, Boston, Massachusetts, USA.
1984 - 1985 English Language Teacher, British Council, Sri Lanka.
Languages
Other information
External Professional Activities
" PhD external examiner for Curtin University in Australia
" Editorial Board member of
- International Journal of Advertising
- Journal of Consumer Behaviour
- International Journal of Market Research
" Executive Board member of International Journal of Market Research
" Advisory Board Member of Institute of Direct Marketing
" Founder member of Institute of Direct Marketing Research Forum which aims to link the best research in Universities with direct marketing practice.
Membership of Professional Bodies :
Member of the Academy of Marketing Science
Member of Market Research Society
Member of Institute of Direct Marketing