Publications
Chapter in Book
1984 Nairn, Agnes "Change of Curriculum = Change of Attitude", Community Schools in Developing Countries, Croom Helm
Articles
2006 Nairn, Agnes, Pierre Berthon and Arthur Money "Learning from Giants: Exploring, classifying and analysing existing knowledge on market research" International Journal of Market Research, Forthcoming
2006 Nairn, Agnes "The Commercialisation of Children" International Journal of Market Research, Vol 48., No, 2 pp 5-6
2005 Heath, Robert and Agnes Nairn "Measuring Affective Advertising: Implications of Low Attention Processing on Recall" Journal of Advertising Research, Vol. 45, No. 02 pp 269-281
2005 Nairn Agnes "Beyond Sandler: Risk Tolerance and the UK Investment Deficit" Journal of Financial Services Marketing, Vol 9, No. 4, pp.375-389
2005 Nairn Agnes and Pierre Berthon "Affecting Adolescence: Scrutinizing the Link between Segmentation and Advertising" Business and Society, Vol. 44, No. 3, September, pp 318-345
2004 Bottomley, Paul and Agnes Nairn. "Statistical Sirens: Can Managers Be Lured Onto The Rocks by CRM Analytics." International Journal of Market Research Vol. 46, No.2, pp 171-187
2004 Nairn, Agnes , Laurence Ede and Pete Naude "Multivariate Statistics in Industrial Marketing: A Tool Kit for Practitioners." Industrial Marketing Management , Vol. 33 (October) pp 573-582
2003 Nairn, Agnes, Pierre Berthon and Arthur Money "Through the Paradigm Funnel: A Conceptual Tool for Literature Analysis", Marketing Education Review, Vol. 13, No. 2 (Summer), pp 55 - 66
2003 Nairn, Agnes and Pierre Berthon "Creating the Consumer: The Influence of Advertising on Consumer Market Segments - Evidence and Ethics", Journal of Business Ethics Vol 42.No. 1 January (I), pp 83-99
2003 Nairn, Agnes and Paul Bottomley "Something Approaching Science? Cluster Analysis Procedures in the CRM Era", International Journal of Market Research Vol. 45, No. 2, pp 241-262
2002 Nairn, Agnes "CRM: Helpful or Full of Hype?" Journal of Database
Marketing, Vol. 9, No. 4 pp 376-382
1999 Nairn, Agnes and Richard Webber "Implementing Segmentation in Service
Firms: Contact Strategy Management, a Step Forward for the New Millennium", Journal of Database Marketing, Vol 7:2, pp 120-137
1999 Evans, Martin, Agnes Nairn and Alice Maltby "Gender Differences for
Financial Services Direct Mail", Journal of Financial Services Marketing, Vol 4:2, pp 139-162
1999 Evans, Martin, Agnes Nairn and Alice Maltby "The Hidden Sex Life of the Male (and Female) Shot", International Journal of Advertising, Vol 19, pp 43-65
1999 Nairn, Agnes and Martin Evans "Back to Basics. Reading, Writing and …Sex", Journal of Database Marketing, April/June, pp 33-38
Working Papers
- 2006 Nairn, Agnes, Christine Griffin and Patricia Gaya Wicks, "The Simpsons are Cool but Barbie's a Minger," Report published by University of Bath
- 2003 Garanties de services : proposition d'une typologie et premières applications opérationnelles, Cahier de Recherche EMLYON n° 7, avec F.Mayaux
Conferences
2006 Nairn, Agnes, Christine Griffin, Patricia Gaya Wicks, "Keeping Pace with the Children's Brand World - The Role of Consumption Objects in the Everyday Lives of 7-11 Year Olds" Thought Leaders International Conference on Brand Management, 28-29 March, Birmingham
2006 Nairn Agnes and Christine Griffin "Busted are Cool but Barbie's a Minger" Child and Teen Consumption Conference, 27-29 April, Copenhagen
2006 Griffin, Christine, Agnes Nairn, Patricia Gaya Wicks, Anne Phoenix, Janine Hunter, "Girly girls, tomboys and micro-waving Barbie: Child and youth consumption and the disavowal of femininity" 8th ACR Conference on Gender, Marketing and Consumer Behavior , 29 June - 1 July, Edinburgh
2006 Nairn, Agnes, Christine Griffin and Patricia Gaya Wicks, "Corporate Responsibility in Marketing to Pre-Teen Children: Time to Widen the Parameters of Debate," Corporate Responsibility and Global Business: Implications for Corporate and Marketing Strategy, 13-14 July, London Business School
2006 Heath, Robert and Agnes Nairn, "The relationship between Attention and Emotion", ICORIA, 29June - 1 July, University of Bath
2006 Nairn, Agnes, Christine Griffin and Patricia Gaya Wicks, "Corporate Reputation and Children's Brands", Academy of Marketing Brand and Corporate SIG Colloquium, Manchester 7th - 8th September, Manchester Business School
2003 Nairn, Agnes and Tim Albert "What's in a voice?" Academy of Marketing, Aston
2003 Nairn, Agnes, Laurence Ede and Pete Naude "The Practitioner's Tool Kit." Academy of Marketing Science, Washington
2003 Areti Krepapa, Pierre Berthon, Agnes Nairn and Robert Morgan "Elucidating Interpretation: Organizational-Level Information Interpretation in the Market Focused Firm", World Marketing Conference, Perth
2002 Nairn, Agnes and Paul Bottomley "Something Approaching Science? Cluster Analysis Applications in the CRM era", Academy of Marketing Science, Florida.
2001 Nairn, Agnes and Pierre Berthon "Market Segments: Revealed or Constructed? A Literature Review", Academy of Marketing Science, San Diego
1998 Nairn, Agnes and Martin Evans "Gender Effects on Direct Mail", Academy of Marketing, Sheffield
Others publications
2006 Nairn, Agnes, "Of Particular Appeal to Whom? Why the Watershed Option is the only Honest Response." Response to Consultation on Ofcom proposals for restricting advertising of HFSS products to children, Westminster Diet and Health Forum, London
2006 Nairn, Agnes and Nick Davies, "Responsible Marketing", in Kids Superbrands, Superbrands, London.
Research
Children, Brands and a Critical Stance Towards Marketing
The Obesity Crisis
Critical Marketing