- 1990 CPA (Centre de Perfectionnement aux Affaires), Lyon
- 1971 Maîtrise de Sciences Economiques, option Gestion d'entreprise, Grenoble
- Since September 1991, Professor of Business to Business Marketing, EM LYON
- Since 1982, Consulting activities in my structure ALCOM
- 1972- 1982 : Professional Experiences
Courses taught :
- International Business to Business Marketing Strategy (MBA level)
- International Business to Business Marketing Strategy (Master's level)
- International Business to Business Marketing Strategy (Executive level)
- International Business to Business Marketing Strategy (Graduate level)
- International Industrial Distribution (MBA, Master and Executive levels)
- Entrepreneurship (MBA level, Executive level, Master's level)
- Marketing information system (MBA and Master's level)
1994 to 1999 Head of "Mastère spécialisé" "Strategy and International Marketing
of B to B Firms"
Executive development programmes (catalogue and tailor made-courses)
Tailor-made courses :
- IBM : 1989-91
- ELF ATOCHEM :1992
- SMITH and NEPHEWS : 1990-91
- RCO : 1994-96
- SAGEM : 1994-96
- IMAJE : 1995
- ARCELOR : since 1995
- SCNEIDER ELECTRIC : since 1995
- Groupe MONNOYEUR : 2003
- SPIE : 2002, 2003
- Since September 1982:
Consulting activities in my structure ALCOM
Full time (1982 to 1991)
Part time ( since 1992)
- 1972 to 1982 : Professional Experiences
- 1972-1977 : Marketing Manager, Sabla ( Vivendi)
- 1977-1982 : Marketing Director, Sabla ( Vivendi)
Experience abroad
Courses
UKRAINIA : 1991 to 1996
MOSCOU : 1997 and 2000
POLAND : 1991 to 2003
Field missions
1988 : TAIWAN
1988: TOKYO and OSAKA
Financed research
EDF : 1996