Since 1988 Professeur at E.M.LYON
1984-1988 Product manager for "Linen Care", Calor/Tefal
Since 1984 Associate Director of Tremplin, a consultancy company in marketing research and strategy, employing 12 people
1980-1984 Market research manager, Groupe SEB
Teaching experience
- Market Research and Decision Making
- Quantitative marketing
- Statistics
Executive development programmes
Fields
Market Research, New Product Development, Relationship Management
Firms
Botanic, Carrefour, CCIL, Danone, Groupe SEB, France Telecom, Le Grand Lyon (Greater Lyon Authority), Lyonnaise de Banque, Salomon, SNCF, Sony, Steelcase Strafor
Consulting activities
Fields
Marketing research and strategy
Firms
AREA, ATMB, Aéroport International de Lyon, Bouygues, CDRA, DDB, CAFAL, Durol, EDF-GDF Services, Foire de Lyon, Gondian, Grand Lyon, Impex, Léo Lagrange, Lyonnaise de Banque, Loxam, Merial, , Otio, Périphérique Nord de Lyon, Rena, Rhône Poulenc Jardin, Salomon, SAON, SAPRR, Scotts, Serap, Sodhexo, Stim-Bâtir, TVM, Ville de Lyon, Vulco, Warnowquerung