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Educating entrepreneurs for the world
20/04/2012
Suite à la 3ème édition de ce séminaire...
 

Catherine Rey Pardo

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Rey-Pardo Catherine

Catherine Rey-Pardo
Professor in Marketing


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Catherine Pardo is assistant-professor of business-to-business marketing at E.M.LYON (Lyon Management School). She has a doctorate degree in Management from the University of Dijon, and a DEA in Management from the University of Lyon. She teaches business-to-business marketing. Previously she was research-assistant at the IRE (Institut de Recherche de l'Entreprise) the business centre of E.M.LYON. Her work has been published in several international reviews such as Journal of Business and Industrial Marketing, Industrial Marketing Management, Journal of Personal Selling and Sales Management, and she has presented the results of her research at different conferences in France and Europe. She is currently Head of a Specialized Master Program in Business-to-Business Marketing in E.MLYON.

19/07/2006
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