- 1978- 1997: Different positions in IRE the Research Center of the EM LYON:
- Research Assistant, (1978-1983)
- Reponsable de recherche, (1983-1987)
- Research Director (1987-1997)
- Assistant Director of the Research Center (1995-1997)
- 1990-199 : in charge of the Chair of Industrial Marketing financed by Société des Pétroles Shell ,Usinor, La Savoisienne de Banque, Chambre de Commerce et d'Industrie de Haute Savoie.
- Professor in Marketing: deliver courses to all students and in executive development programmes.
- Habilité à diriger les recherches (HDR)
- Research Director at the University Lyon 3.(Joint Doctorate Programme involving The University Lyon 3 and EM LYON).
- 2001- 2004 Director of Research
- since 2004: Professor in B to B marketing
Graduate programmes
Classes taught :
- Business to business marketing : MBA program, Specialised Master, PhD
- Principle of Marketing : MBA
- Project Marketing and System Selling : MBA program, Specialised Master, M Sc
Executive development programmes
Involved in conception and teaching in tailor-made courses in several companies such as : Air Liquide, Alcatel, Bouygues, Cogema, Dassault Aviation, Elf, EDF, Industeel (Groupe Acelor), Lafarge, Schneider Electric, Société des Pétroles Shell, Spie Batignolles, Vivendi.
Academic activities
Member of the Editorial Board of " Industrial Marketing Management ".
Professional associations
Member of the IMP Group (Industrial Marketing and Purchasing)
Member of Association Française de Marketing (French Marketing Association)