EM LYON

Eric Vogler

Eric Vogler
Associate Professor in Strategic Management

He is a professor in strategic management and services management. He was head of specialized mastère in "Management of service firms" from 1996 to 2001.

Graduate of ESC Lyon in 1991, holder of the DEA in strategy and management of the University of Lyon 3 in 1992 (directed by A.-C. Martinet), Eric Vogler is a Doctor in management science since 2001 (doctoral thesis, directed by R. Calori).

Eric Vogler integrated ESC Lyon Group in September 1991 as research fellow at IRE (Institute of Research in Management), then became professor-researcher in 1993. Its research tried to identify the factors of success of internal diversifications in the service firms. Several grounds of research were carried out of 1991 to 1996 in the companies members of the Club "Services" of IRE (Adecco, Alcatel-TITN-Answare, Brink's, EDF-GDF Services, Ernst&Young, SIN&STES). This research widens now with the implementation of a strategy in a service firm to network, with the often local competing context.

He was responsible for specialized mastère "Management of service firms" from 1996 to 2001. His courses relate primarily to two fields: strategic management (basic course at ESC Lyon, elective course on the strategic management of the service firms at ESC Lyon), and the management of the services (course at the MBA, the M.S. "Management of service firms" on the marketing of the services, the commercial approach, the operation management).

He intervenes in corporate training and research-action to companies of services like Adecco (audit of two diversifications), Alcatel-TITN-Answare (drafting of the "commercial Bible", collection of tools for commercial approach carried out for the sales force of the company), Brink's (competition analysis and tracks of action), Ernst&Young (audit of the evolution of competences of personnel transferred in a new activity), SITA (creation of the strategy module of Universita in the corporate university), SNCF-Freight (module of strategy in the corporate university), Auchan (creation of the strategy module of the corporate University), In Extenso subsidiary of Deloitte & Touche (coordination of corporate University for the Governors), Suez (coordination of corporate University for the high potentials, Explorer Programme).

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