New: discover your entrepreneurial profile thanks to the EMLYON Business School mobile app

29.09.2014

EMLYON Business School has just launched "EMLYON Entrepreneur Profiles - Discover your entrepreneurial profile", the first mobile app that enables users to discover their entrepreneurial profile. The app can be downloaded, free of charge, from the App Store and Google Play Store.

This accessible, fun mobile app from EMLYON is a new way for users to explore and learn about entrepreneurship. "EMLYON Entrepreneur Profiles" is designed for anyone with an interest in entrepreneurship, from business creators, students and trainers, to entrepreneurship support professionals. 

Users log into the app and work through a series of meetings with five typical entrepreneurs, debating and discussing entrepreneurship topics such as project risk and social commitment. They are asked to answer a series of questions about their personal preferences and perceptions in these situations. The app uses their answers to define the user's entrepreneur profile. Budding business creators can then compare their profiles with typical entrepreneur profiles to gain a deeper insight into their entrepreneurial ambitions and motivations.

The app was developed by Michel Coster and Marie-Josée Bernard, Professors at EMLYON, who have more than 25 years' experience of hundreds of business creation projects across a wide variety of sectors and industries. They have identified five typical entrepreneur profiles, all inspired by real-life individuals.

Michel Coster, Professor of Entrepreneurship and Head of the EMLYON Incubator, explains: "The ability to recognise your own entrepreneurship skills is critical to a project's success. Our app makes an important contribution to this entrepreneurial commitment process."

 The app is available now on the App Store and Google Play Store, and will be presented to visitors at the World Entrepreneurship Forum in Lyon on 21 October 2014.

 To download the app from the App Store or Google Play Store, search for: "EMLYON Entrepreneur Profiles"

About the EMLYON Business School Incubator
Founded in 1984.
1,350 entrepreneurs supported to date.
950 companies set up or taken over, 10 of which are stock-market listed.
A five-year survival rate of 90%.
Best management school incubator in France.

About EMLYON Business School
EMLYON is dedicated to life-long learning of entrepreneurial and international management.
Founded in 1872
Accreditations: AACSB, EQUIS, AMBA
13th best Business School in Europe (Financial Times December 2013)
www.em-lyon.com

Press contact EMLYON Business School
Valérie Jobard 
+33 (0)4 78 33 78 29 / +33 (0)6 07 81 70 02
jobard@em-lyon.com

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