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GROSSO Monica

Monica GROSSO

Associate Professor

Monica Grosso is an Associate Professor of Marketing. Her research interests focus on channel relationships both B2B (barganing and collaborative relationships between manufacturers and retailers) and B2C (between retailers and their shoppers). Within this domain she investigated several specific topics like channel design, category management, trade marketing, private labels and retail branding, retail loyalty programs, omnichannel strategies and others. Her teaching experience is rooted on customer experience and retail & channel design and management.

EducationTop

  1. 2012 : Doctorate in Business Administration & Management - Bocconi University, Milan, Italy
  2. 2011 : Ph.D. in Business Administration & Management - Bocconi University, Milan, Italy
  3. 2004 : Master of Science in Business Administration – Bocconi University, Milan, Italy

AwardsTop

  1. 2018: Best extended abstract award - SIMA Conference, Venice, Italy
  2. 2015 : Best paper award - 18th European Association for Education and Research in Commercial Distribution (EAERCD), Rennes, France
  3. 2013-2014 : Pedagogical Innovation Prize - emlyon business school, Lyon, France
  4. 2013 : Internatiolization and Innovation - SDA Bocconi School of Management, Milan, Italy
  5. 2012-2013 : Pedagogical Innovation Prize - emlyon business school, Lyon, France
  6. 2010 : Best management paper - SDA Bocconi School of Management, Milan, Italy
  7. 2009 : Best young researchers’ paper - AIDEA Convention, Ancona, Italy 

ExperienceTop

  1. 2012-2019: Assistant Professor - emlyon business school, Lyon, France
  2. 2012 Visiting Lecturer – Edhec Business School, Lille, France
  3. Since 2011 Affiliate Professor of Marketing – SDA Bocconi School of Management, Milan, Italy
  4. 2006 - 2012 Adjunct Professor of Marketing – Bocconi University, Milan, Italy
  5. 2004 - 2006 Research Assistant – SDA Bocconi School of Management, Milan, Italy

ExpertiseTop

Teaching and research in marketing with a specific focus on the channel management and retailing domain

Courses taughtTop

Research InterestTop

  1. Channel relationships: upstream (manufacturer-retailer) & downstream (retailer-shoppers)
  2. Private labels vs brands
  3. Trust based customer relationship management
  4. Ecommerce: privacy concern
  5. Multichannel and Omnichannel strategies & customer centricity
  6. Customer experience
  7. Inclusive Marketing

PublicationsTop