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GUITART Ivan

Ivan GUITART

Associate Professor

Ivan Guitart is an Associate Professor of Marketing at EMLyon Business School. His research focuses on the improvement of digital and traditional advertising decisions. His research has been published in prestigious international marketing journals. He teaches digital marketing, quantitative methods, and principles of marketing.

EducationTop

IESE BUSINESS SCHOOL, Barcelona, Spain                                                                                         

PhD in Management (2014)

Master of Research in Management (2011)

                                                                                                                            

ERASMUS SCHOOL OF ECONOMICS, Rotterdam, The Netherlands                                       

Visiting PhD student (Nov. 2010 - Apr. 2011)

                                                                                                                            

UNIVERSIDAD CATOLICA DE CHILE (PUC) - ENGINEERING SCHOOL, Santiago, Chile       

Master in Engineering (2006)

Industrial Engineer, Diploma in Chemical Engineering (2006)

B.Sc. in Industrial Engineering (2005)

AwardsTop

GEM's outstanding teaching award 2015-2016

GEM's outstanding teaching award 2014-2015

Marketing Faculty Publication Workshop at ESCP (Jan. 2015)

AMA Sheth Foundation Doctoral Consortium Fellow (June 2013)

Scientific CommitteesTop

Ad-hoc reviewer International Journal of Research in Marketing

Ad-hoc reviewer Journal of Advertising

ExpertiseTop

Digital marketing, marketing mix modeling, advertising, marketing strategy, applied econometrics, quantitative methods

AssociationsTop

EMAC - European Marketing Association

Courses taughtTop

MSc in DMDS    Online business models

BBA       Digital Marketing

PGE       Digital Marketing

PGE       Quantitative Marketing

ETD       Market Research

PGE       BASICS MKT

Research InterestTop

Advertising, advertising content, advertising effectiveness, marketing mix modeling, brand equity

Communications & SeminarsTop

EMAC - OSLO, NORWAY (June 2016)

- An Empirical Study of the Effects of Contextual Advertising on Television

- An Empirical Investigation of Direct-to-Consumer Campaign Effectiveness in the Presence of Voluntary Contact Information Disclosure (presented by Yashar Bashirzadeh)

 

MARKETING SCIENCE - ISTANBUL, TURKEY (July 2013)

- Optimal Introduction Sequence for a New Component Technology across the Product Line  

PublicationsTop