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Véronique Bouchard professor

Véronique BOUCHARD


Véronique BOUCHARD teaches Strategy and Corporate Entrepreneurship at EMLYON since 2000 to both graduate students and executives. Previously, she worked as a strategy consultant at the Boston Consulting Group and ran her own consulting practice. She obtained an MBA and a Ph.D. at the Wharton School. Her main research subject is "Corporate Entrepreneurship". She is also interested in innovative pedagogy and "blended" course design.


  1. Habilitation à Diriger des Recherches - Université de Reims Champagne Ardenne, France
  2. Ph.D. in Mgt. Sciences - The Wharton School (dpt. of Social Systems Sciences), University of Pennsylvania
  3. Master in Business Administration - The Wharton SchoolUniversity of Pennsylvania
  4. Master in Urban Planning - Université de Montréal, Montréal
  5. Bachelor in Civil Engineering - Ecole Polytechnique, Université de Montréal


Grand Prix du Livre de l'Entrepreneuriat Advancia 2010 pour "Intrapreneuriat, Innovation et Croissance: Entreprendre dans l'Entreprise", Jan 2009, Ed. Dunod, Paris.


  1. Professor in Strategy and Organization - EMLYON Business School, Paris
  2. Associate Professor in Strategy and Organization - EMLYON Business School, Ecully
  3. Guest Lecturer (dpt. Logistics, Production and Services) - ESSEC Business School, Paris
  4. Partner - Del Forno-Bouchard Management Consulting, Milan
  5. Consultant, Manager - The Boston Consulting Group, Paris and Milan


Strategy, International Strategy, Organization Design, Corporate Entrepreneurship, Intrapreneurship, Consulting, Pedagogical Innovation, Course Design, Blended Learning.

Courses taughtTop

  1. Strategic management

- Programme Grande Ecole : Business Policy

- Exec Ed : Danone, Orange FT, Suez Lyonnaise des Eaux, Crédit Lyonnais, Safran

  1. International strategies

- Programme Grande Ecole : International strategies

- Full time MBA : Understanding and designing international strategies

- Exec Ed : Chinese high potentials

  1. Corporate entrepreneurship

- Programme Grande Ecole : Entrepreunariat organisationnel

- Mastères Entrepreunariat : MECSPE

- Full time MBA : Understanding Corporate Entrepreneurship

- Global Entrepreneurship Program : Corporate Venturing

- Exec Ed : Macif, Orange FT, Plastic Omnium, Yves Rocher, Carlson Wagonlit.

Research InterestTop

  1. Intrapreneurship
  2. Self-organization and emergent processes
  3. Case studies and qualitative methods