Monica GROSSO
Professeur Associée
Monica Grosso est Professeur Associée en Marketing. Ses intérêts de recherche portent sur les relations de canaux distributifs à la fois B2B (relations contractuelles et de collaboration entre fabricants et détaillants) et B2C (entre les détaillants et leurs acheteurs). Au sein de ce domaine, elle a examiné plusieurs thèmes spécifiques tels que la conception de canal, category managenent, trade marketing, marques de distributeurs, programmes de fidélisation de vente au détail, stratégie omnicanal et d'autres. Son expérience de l'enseignement est enracinée sur l'expérience client et la conception des stratégies de distribution.
FormationHaut de page
- 2012 Doctorat en administration et gestion des affaires - Université Bocconi, Milan, Italie
- 2011 PhD en administration et gestion des affaires - Université Bocconi, Milan, Italie
- 2004 MSc en administration des affaires – Université Bocconi, Milan, Italie
PrixHaut de page
- 2018: Best extended abstract award - SIMA Conference, Venice, Italy
- 2015 : Best paper award - 18th European Association for Education and Research in Commercial Distribution (EAERCD), Rennes, France
- 2013-2014 : Innovation pédagogique - EMLYON Business School, Lyon, France
- 2013 Internationalisation et innovation - SDA Bocconi School of Management, Milan, Italie
- 2012-2013 : Innovation pédagogique - EMLYON Business School, Lyon, France
- 2010 : Best management paper - SDA Bocconi School of Management, Milan, Italie
- 2009 : Best young researchers’ paper - AIDEA Convention, Ancona, Italie
ExpériencesHaut de page
- 2012 - 2019 : Professeur Assistant - emlyon Business School, Lyon, France
- 2012 : Chargée de cours invitée – Edhec Business School, Lille, France
- Depuis 2011 : Professeur affilié en marketing – SDA Bocconi School of Management, Milan, Italie
- 2006 - 2012 : Professeur adjoint de marketing – Université Bocconi, Milan, Italie
- 2004 - 2006 : Assistante de recherche – SDA Bocconi School of Management, Milan, Italie
ExpertisesHaut de page
Recherche et enseignement en Marketing portant sur les relations de canaux distributifs et du retail management.
EnseignementHaut de page
- Programme BBA - Channel & Retail Management
- Programme MSc in Management - International Retail Management
- Programme MSc in Management - Route to Market, ECR & Category Management
- Programme MSc in Management - Challenge scenario
- Programme MSc in Management - Marketing Management
- Programme MSc in Management - European Triple Degree - Marketing Management
- Programme Msc in Digital Marketing and Data Science - Store Digitalization
Thèmes de rechercheHaut de page
- Relations commerciales: en amont (fabricant/distributeur) et en aval (distributeur/clients)
- Marque distributeur et marque nationale
- Gestion de la relation client basée sur la confiance
- Commerce électronique: confidentialité des données
- Stratégies multicanal & omnicanal (customer centricity)
- Espérience client
- Marketing inclusif
PublicationsHaut de page
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Articles académiques (2)
‑ Grosso, Monica, Castaldo, Sandro, , HOFACKER, Charles F., , Premazzi, Katia. 2010. Supporting retailers to exploit online settings for internationalization: the different role of trust and compensation.Journal of Retailing and Consumer Services, 17 (3): 229-240 P.
‑ Grosso, Monica, Castaldo, Sandro, , HOFACKER, Charles F., , Premazzi, Katia, , RAMAN, Pushkala, , BRUDVIG, Susan. 2010. Customers’ information sharing with e-vendors: The role of initial trust and incentives.International Journal of Electronic Commerce, 14 (3): 63–91 P.
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Ouvrages (2)
‑ Castaldo, Sandro, Grosso, Monica. 2019. Conquistare mercati e clienti.: Università Bocconi Editore
‑ Castaldo, Sandro, Grosso, Monica, , Premazzi, Katia. 2013. Retail and Channel Marketing.: Edward Elgar 288 P.
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Chapitres d'ouvrages (6)
‑ Grosso, Monica, Castaldo, Sandro, , Premazzi, Katia. 2018. Experience retail: le nuove funzioni del punto di vendita nell'omni-channel economy., Marketing. Una disciplina fanstastica: Omaggio a Enrico Valdani. : Egea, 157-170 p.
‑ Castaldo, Sandro, Grosso, Monica. 2016. CRM in Fashion Retail: Building Store Loyalty through Store Trust., Handbook of Research on Global Fashion Management and Merchandising. : IGI Global, 509-531 p.
‑ Grosso, Monica, Castaldo, Sandro. 2015. Private Labels and National Brands: A Comparison Within Brand Extension., Advances in National Brand and Private Label Marketing. : Springer, 95-102 P.
‑ Castaldo, Sandro, Grosso, Monica. 2014. Retailer-Customers Relationships in the Online Setting: An Empirical Investigation to Overcome Privacy Concerns and Improve Information Sharing., Handbook of Research on Retailer-Consumer Relationship Development. : IGI Global, 404-425 P.
‑ Castaldo, Sandro, Grosso, Monica. 2012. Product, Consumer, and Digital Marketing: A Matter of Privacy and Trust., Prodotto, consumatore e politiche di mercato quarant’anni dopo: Scritti in onore di Stefano Podestà. : Egea, 269-283 P.
‑ Grosso, Monica, Castaldo, Sandro, , HOFACKER, Charles, , Premazzi, Katia. 2010. Trust in Online Customer-Firm Interaction: A Literature Review and Directions for Research., Trust and Technology in a Ubiquitous Modern Environment: Theoretical and Methodological Perspectives. : IGI Global, 287-304 P.
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Communications de conférence (12)
‑ Grosso, Monica, Castaldo, Sandro. 2014. Building store loyalty through trust and satisfaction: the moderating role of culture.: EIASM, European Institute for Advanced Studies in ManagementFINT
‑ Grosso, Monica, Castaldo, Sandro. 2014. How store attributes impact behavioral loyalty: Do different countries and categories follow the same loyalty building process?.: AMA, American Marketing Association
‑ Grosso, Monica, Castaldo, Sandro. 2014. Store loyalty development: a comprehensive model considering country and category based contingencies.: EIRASS, European Institute of Retailing and Services Studies
‑ Grosso, Monica, Castaldo, Sandro. 2014. How In-Store Attributes Impact Shoppers Store Loyalty: Do Different Countries and Categories Follow the Same Loyalty Building Process?.: Stockholm School of Economics
‑ Grosso, Monica, Castaldo, Sandro. 2012. A Comparison of Brand Extensions for Private Labels and National Brands.: AMA, American Marketing AssociationOklahoma State University, University of Missouri
‑ Grosso, Monica, Castaldo, Sandro. 2012. Are private labels the same as brands? An investigation within the brand equity process.: EIASM, European Institute for Advanced Studies in ManagementBocconi University
‑ Grosso, Monica, Castaldo, Sandro. 2012. The Key Role of Interpersonal Trust in the Patient-Pharmacy Relationship: An Empirical Study.: EIASM, European Institute for Advanced Studies in ManagementBocconi University
‑ Grosso, Monica, Castaldo, Sandro. 2012. Are private labels the same as brands?: A test on consumers’ preferences within the brand extension domain.: AMA, American Marketing AssociationACRA, American Collegiate Retailing Association
‑ Grosso, Monica, Castaldo, Sandro, , HOFACKER, Charles F., , Premazzi, Katia. 2012. Increasing customers' information sharing in the online setting: an empirical investigation on the role of trust and compensation.: Università Ca' Foscari VeneziaESCP Europe
‑ Grosso, Monica, Castaldo, Sandro. 2012. The Key Role of Interpersonal Trust in the Patient-Pharmacy Relationship: An Empirical Study.: EIASM, European Institute for Advanced Studies in ManagementBocconi University
‑ Grosso, Monica, Castaldo, Sandro, , HOFACKER, Charles F., , Premazzi, Katia. 2012. Increasing customers' information sharing in the online setting: an empirical investigation on the role of trust and compensation.: Università Ca' Foscari VeneziaESCP Europe
‑ Grosso, Monica, Castaldo, Sandro, , Premazzi, Katia. 2010. Store trust's antecedents and impacts on store loyalty: some preliminary results in the fashion sector.
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Articles de presse (11)
‑ Grosso, Monica. 2017. Let's get phygital : Les clés d'une vraie stratégie omnicanale.Courrier Cadres, 112: 62-62 p.
‑ Busacca, Bruno, Castaldo, Sandro, , Ghaddar, Sarah, , Grosso, Monica, , Ostillio, Maria Carmela. 2017. Omnichannel branding.Economia & Management, 5-6
‑ Grosso, Monica. 2014. Retail innovation, uno sguardo all'India.Food,
‑ Grosso, Monica. 2014. La fiducia nel punto vendita: una comparazione internazionale.Food,
‑ Grosso, Monica, Castaldo, Sandro. 2014. Privacy e cultura, quale legame?.Food,
‑ Grosso, Monica. 2014. La fiducia nel punto vendita: una comparazione internazionale.Food,
‑ Grosso, Monica. 2013. Paese che vai, fedeltà che trovi.Food,
‑ Grosso, Monica. 2013. La fedeltà all'italiana premia le PL.Food,
‑ Grosso, Monica, Castaldo, Sandro. 2013. Le private label si fanno l'extension.Via Sarfatti 25,
‑ Grosso, Monica. 2013. La fedeltà all'italiana premia le PL.Food,
‑ Grosso, Monica. 2012. La fiducia paga, anche on line.Food,
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Thèses (1)
‑ Grosso, Monica. 2012. Analyzing channel relationship complexity: the role of private labels and store trust in channel equilibrium.: SDA Bocconi
