Klaus HEINE

Atwal, Glyn, Heine, Klaus. 2022. Luxury, entrepreneurship, and innovation: part II - Innovation Pathways for Luxury Brands. Strategic Change, 31 (5) : 483-485 p.

Heine, Klaus, Atwal, Glyn. 2022. Growing luxury brands through culture-driven innovation. Strategic Change, 31 (5) : 533-543 p.

Atwal, Glyn, Heine, Klaus. 2022. Luxury, Entrepreneurship and Innovation: Part I. Strategic Change, 31 (3) : 273-274 p.

Bryson, Douglas, Atwal, Glyn, Hultén, Peter, Heine, Klaus. 2021. Antecedents of Luxury Brand Hate: A Quantitative Study. Strategic Change, 30 (1) : 35-43 p.

Heine, Klaus, Atwal, Glyn, He, Jiaxun. 2019. Managing country-of-origin affiliations for luxury brand-building in China. Australasian Marketing Journal, 27 (1) : 14-23 p.

Gutsatz, Michel, Heine, Klaus. 2018. Luxury brand-building and development: new global challenges, new business models. Journal of Brand Management, 25 (5) : 409-410 p.

Heine, Klaus, Atwal, Glyn, Crener-Ricard, Sandrine, Phan, Michel. 2018. Personality-driven luxury brand management. Journal of Brand Management, 25 (5) : 474-487 p.

Gutsatz, Michel, Heine, Klaus. 2018. Is luxury expensive?. Journal of Brand Management, 25 (5) : 411-423 p.

Heine, Klaus, Phan, Michel, Atwal, Glyn. 2016. Authenticity and prestige: what luxury brands could learn from the wine industry?. Luxury Research Journal, 1 (2) : 177-190 p.

Heine, Klaus, Gutsatz, Michel. 2015. Luxury Brand Building in China: Eight Case Studies & Eight Lessons Learned. Journal of Brand Management, 22 (3) : 229-245 P.

Heine, Klaus, Berghaus, Benjamin. 2014. Luxury goes digital: how to tackle the digital luxury brand–consumer touchpoints. Journal of Global Fashion Marketing, 5 (3) : 223-234 P.

Heine, Klaus, Phan, Michel. 2013. A Case Study of Shanghai Tang: How to Build a Chinese Luxury Brand. Asia Marketing Journal, 15 (1) : 1-22 P.

Espinoza Petersen, Francine, Heine, Klaus. 2013. When Do Consumers Indulge in Luxury?: Emotional Certainty Signals When to Indulge to Regulate Emotions. Marketing ZFP - Journal of Research and Management, 35 (2) : 79-90 P.

Phan, Michel, Thomas, Ricarda, Heine, Klaus. 2011. Social Media and Luxury Brand Management: the case of Burberry. Journal of Global Fashion Marketing, 2 (4) : 213-222 P.

Heine, Klaus, Phan, Michel. 2011. Trading-Up Mass-markets Goods to Luxury Products. Australasian Marketing Journal, 19 (2) : 108-114 P.

Heine, Klaus. 2010. The Personality of Luxury Fashion Brands. Journal of Global Fashion Marketing, 1 (3) : 154-163 P.

Heine, Klaus, Atwal, Glyn, Phau, Ian, Phan, Michel. 2023. Brand-Building Canvas: A Brand Identity Planning Model to Infuse Mystique into Luxury Brands . Ho Chi Minh City, 9-10 November 2023. Ho Chi Minh City : Luxury Branding Research Centre

Vallejo-Velez, Juan Camilo, Giraldo-Aristizabal, Juan Camilo, Heine, Klaus. 2023. Reflections on the Role of the Anthropomorphization of the Luxury Brand and Its Implications on the Individual: A Critical Perspective from the Social Sciences = . Virtual, October 10-13, 2023. Instituto Antioqueño de Investigación (IAI), 17 p. 17 p.

Phan, Michel, Heine, Klaus. 2023. Convergence and divergence between consumers' needs and brands' offers in luxury retail post Covid era. Seoul, Republic of Korea, July 20-23, 2023. Seoul : Global Alliance of Marketing & Management Associations, 804-805 p. 804-805 p.

Heine, Klaus. 2020. Build a Brand to Change your World: A Step-by-Step How-to Guide for Building High-end Cultural & Creative Brands. Upmarkit, 311 p.

Berger, Roland, Heine, Klaus, Collectif. 2014. Luxury in China: a practical guide for the high-end industry. Meisterkreis, 60 P.

Heine, Klaus. 2012. The Concept of Luxury Brands. Technische Universität Berlin, 100 P.

Atwal, Glyn, Heine, Klaus. 2023. The ‘Brand Origin’ Dilemma. In Cattaneo, Eleonora, Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies. London : Kogan page

Heine, Klaus, Herhoffer, P. A. 2017. Persönlichkeits-basiertes Luxusmarkenmanagement. In Thieme, Werner M., Luxusmarkenmanagement: Grundlagen, Strategien und praktische Umsetzung. Wiesbaden : Springer

Seidemann, Vera, Atwal, Glyn, Heine, Klaus. 2016. Gift culture in China: Consequences for the fine wine sector. In Capitello, Roberta, Charters, Steve, Menival, David, Jingxue, Yuan, The Wine Value Chain in China: Consumers, Marketing, and the Wider World. Cambridge : Kidlington : Chandos Publishing, 47-61 p.

Heine, Klaus, Kübrich, Katharina, Chung, Jaihak. 2016. Take the Opportunity to Pilfer a Goat: Lessons from Gieves & Hawkes. In Prange, Christiane, Market Entry in China: Case Studies on Strategy, Marketing, and Branding. Springer, 107-120 p.

Heine, Klaus, Atwal, Glyn, Ates, Zelal. 2014. Luxury Wine Marketing. In Charters, Steve, Gallo, Jérôme, Wine Business Management. Pearson, 235-246 P.

Heine, Klaus, Phan, Michel, WALDSCHMIDT, Vera. 2014. Identity-based luxury brand management. In Berghaus, Benjamin, MULLER-STEWENS, Günter, Reinecke, Sven, The Management of Luxury: A practitioner's handbook. Kogan Page, 83-98 P.

Heine, Klaus, WALDSCHMIDT, V. 2013. Mit Luxus Gute Geschäfte machen. Deutsch-Chinesische Mittelstandskooperation: ein Handbuch. OWC, 28-30 P.

Heine, Klaus, Phan, Michel. 2023. How to Move from Product to Cultural Innovation. The European Business Review

Heine, Klaus. 2022. Kuidas luua sisemisi Brändisaadikuid= How to create internal Brand Ambassadors?. Turundus, 2/2022: 34-35 p.

Heine, Klaus, Chrétien-Ichikawa, Sabine. 2021. To Harness the Power of Purpose, Brands Must Have a Mission. The European Business Review: 76-82 p.

Heine, Klaus. 2021. Turism Kriises: Mis on innovaatilise mõtlemise lähtepunkt?= Tourism in Crisis: What is the Starting Point for innovative Thinking?. Turundus, 3/2021: 42-43 p.

Heine, Klaus. 2021. Miks on tähtis brändi eesmärk?. Turundus, 1/2021: 40-41 p.

Heine, Klaus. 2020. How to build a Chinese Luxury Brand. CEIBS Business Review

Heine, Klaus. 2020. Up and down: Let China's good Craftsmanship and Design be seen by the World. CEIBS Business Review

Heine, Klaus. 2019. The Brand-Building Canvas: How to Build a Business and a Brand in One Go. The European Business Review

Heine, Klaus, Xue, Haibo. 2019. How Luxury Brands can benefit from Personality-based Branding. The European Business Review

Heine, Klaus, Espinoza Petersen, Francine. 2015. Marketing Lessons Luxury Wine Brands Teach us About Authenticity and Prestige. European Business Review

Heine, Klaus. 2014. Auf dem Weg in Web. Markenartikel : das Magazin für Markenführung, 2014 (7): 56-58 P.

Heine, Klaus. 2014. Luxury – Made in China: The New Generation of Chinese Luxury Brands. Ticker - Business Journal of the German Chamber of Commerce in China, 2014 (2): 14-16 P.

Heine, Klaus, WALDSCHMIDT, V. 2014. Innovativ agieren: Markteintritt kleinerer Luxusmarken. China Contact, 1/2014: 42-46 P.

Heine, Klaus. 2013. Opportunities for luxury entrepreneurship in China. The African Business Review: 26-29 P.

Heine, Klaus, WALDSCHMIDT, V. 2013. Kleine Geschenke Erhalten die Freundschaft: Luxus-Gift-Giving in China. China Contact, 12/2013: 39-42 P.

Heine, Klaus. 2013. Liebe, Luxus und Kapitalismus. The Huffington Post Deutschland: 2 P.

Heine, Klaus. 2013. Buch-Rezension: Christoph Burmann; Verena König; Jörg Meurer (Hrsg.): Identitätsbasierte Luxusmarkenführung. Transfer, Werbeforschung & Praxis, 02/13: 32-32 P.

Heine, Klaus. 2013. Stilkompass Luxusmarken. Luxus Wohnen, 01/2013

Heine, Klaus. 2012. Die Identität von Luxusmarken. WISU, Das Wirtschaftsstudium, 41 (12): 1605-1611 P.

Keinan, Atat, Heine, Klaus, Cervellon, Marie-Cécile, Crener, Sandrine. 2019. Mercedes and the Relaunch of Maybach: Reviving a Heritage Automobile Brand. Harvard business school, 519-099 : 19 p.

Heine, Klaus, Nobbs, Karinna, SPERBER, S. 2013. Creating and developing luxury brands in China. The Case Centre, 513-102-1 : 24 P.

Phan, Michel, Heine, Klaus. 2013. SHANG XIA: the journey of a Chinese luxury brand. The Case Centre, 513-103-1 : 15 P.