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Assistant Professor of Marketing

Markets and Innovation

Anissa Pomiès is an Assistant Professor of Marketing in the Lifestyle Research Center. Trained as a Sociologist and an Ethnographer, her fields of expertise include market dynamics, taste, visual methods, and consumer culture. In addition to her conferences and publications, she is a trainee reviewer for the Journal of Consumer Research, as well as an ad hoc reviewer for Consumption, Markets, & Culture, Marketing Letters, and Recherche et Applications Marketing. In 2018-2019, she will be editing a special issue on Taste for Consumption, Markets & Culture. Anissa Pomiès is in the Board of the CCT Consortium.

Contact: pomies@em-lyon.com


2017, Postdoc, Concordia University - John Molson School of Business

2015, PhD in Marketing, ESCP Europe and La Sorbonne University

2011, Master’s degree in Sociology, La Sorbonne University

2011, Ecole Normale Supérieure de Cachan’s degree in Social Sciences

2005-2008, Hypokhâgne / Khâgne BL, Lycée du Parc, Lyon 


2016, Best Special Session Award, CCT Conference

2016, Travel grants (1000 dollars and 600 dollars)

2016, Finalist for the AFM-FNEGE Best Dissertation Award

2014, CEFAG Programme

2013, Best Participant Award, QDA (CCT Conference)

2011-2015, Doctoral grant


2017, Mentor at the ACR Doctoral Workshop

2015-2017, Postdoctoral researcher at Concordia University (Montreal, Canada), under the supervision of Pr. Zeynep Arsel

2011-2015, Research and Teaching Assistant at ESCP Europe (Paris, France), PhD Student under the supervision of Pr. Elisabeth Tissier-Desbordes

2014, Visiting PhD Student at the Southern Denmark University (Odense, Denmark), under the supervision of Pr. Soeren Askegaard

Scientific CommitteesTop

Trainee Reviewer forThe Journal of Consumer Research

Ad hoc Reviewer forConsumption, Markets, & Culture

Ad hoc Reviewer forMarketing Letters

Reviewer for the Consumer Culture Theory Conference

Ad hoc Reviewer for the French Marketing Association (case study track)

2014, Co-organizer and Co-chair of the Marketing track, BPF Conference

2011-2013, Editors’ Assistant forDécisions Marketing 


Consumer Behavior, Consumer culture, lifestyles, sociology, ethnographic methods, visual methods, market dynamics, taste, expertise, Actor-Network Theory, Bourdieu, epistemology


Consumer Culture Theory

Alcor Institute

Association Française de Marketing (French Marketing Association)

Courses taughtTop

Consumer lifestyles (SIM, LMM)
Lifestyles and markets (PGE)
Marketing Communication (BBA)
Relationship marketing (PGE)
Advances in Consumer Insight (PGE)
Consumer Behaviour (BBA)
Recapps (PGE)

Research InterestTop

Markets: How do markets emerge and evolve over time?

Taste and expertise: How do experts participate in market dynamics, taste shaping, and changes in consumers’ aesthetic preferences?

Images: How to produce and analyze visual data to investigate production and consumption practices? How to translate words into images to create visual research outputs?

Communications & SeminarsTop

2018, Pomiès Anissa and Zeynep Arsel, Performative Market Interactions and the Shaping of Taste Regimes, CCT Conference, July, Odense. (competitive paper)

2018, Pomiès Anissa and Vivien Blanchet, Unpacking market calculative spaces: the qualification of food products, CCT Conference, July, Odense. (special session)

2018, Pomiès Anissa, Roundtable: A Canon of Classics: Reimagining Undisciplined Paths, CCT Conference, July 2018, Odense. (roundtable)

2018, Pomiès Anissa and Zeynep Arsel, How professional experts and lay consumers re-align taste practices, Taste Research Day, April 25, Lyon.

2018, Pomiès Anissa, A flat theorization of niche market emergence, Scientific Conference on Eating and Drinking, April, Institut Paul Bocuse, Lyon.

2018, Pomiès Anissa, Niche market emergence: a flat theorization, Invitation for a talk at Skema, Janvier 2018, Lille.

2017, Pomiès, Anissa “Painting as a method”, CCT Conference, July 9-12, Anheim, California, USA. (Special Session)

2017, Pomiès, Anissa, “Atlas: a visual method for flat ontologies”, Visualizing Research Day, Mai 10, Lyon, France.

2017, Pomiès, Anissa “The emergence of Hermesian markets”, Consumer and Consumption Symposium @ Yale, March 31, New Heaven, Connecticut, USA.

2016, Pomiès, Anissa “Behind the Scenes of Market Emergence”, Seminar at Schulich School of Business, December 15, Toronto, Canada.

2016, Pomiès, Anissa,“Methodological insights to study practices through visual data”, CCT Conference, July 6-9, Lille, France. (Competitive track)

2016, Pomiès, Anissa and Zeynep Arsel, “There is Disputing about Taste: Genealogy of a Contested Concept”, CCT Conference, July 6-9, Lille, France. (Special session)

2016, Pomiès, Anissa, “Comprendre la création des marchés par l'analyse de situations performatives. Une étude du marché descoffee shopsen France. ”, Conférence AFM, May 18-21, Lyon, France.

2015, Pomiès, Anissa, “The role of experts in taste creation and in market shaping”, Conférence AFM, May 20 – 22, Marrakech, Marocco.

2014, Pomiès, Anissa and Elisabeth Tissier-Desbordes, “The expertise situation as a taste regime. An ethnography of coffee contests”, Journées Normandes de Recherches sur la Consommation, November 27 – 28, Rouen, France.

2014, Pomiès, Anissa, Elisabeth Tissier-Desobrdes and Luca Visconti, “Serve Me the Perfect Coffee: Taste Regime as Relational and Embodied Practice”, CCT Conference, June 26 – 29, Helsinki, Finland. (competitive track)

2014, Pomiès, Anissa, “Expertise”, watercolor, 30X30cm, CCT Conference, June 26 – 29, Helsinki, Finland. (art gallery)

2013, Pomiès, Anissa, “The embeddedness of experts in the specialty coffee world”, CCT Conference, June 13 - 16, Tucson – Arizona, USA. (Colloque doctoral).

2013, Pomiès, Anissa, “How experts are produced and how do experts co-produce products? The case of coffee”, Conférence AFM, May 15 - 17, La Rochelle, France. (colloque doctoral)

2012, Pomiès, Anissa, “The expert, a figure of persuasion”, Journée d’étude sur les techniques du faire-croire (labex hastec), June 21 - 22, Paris, France.

2012, Pomiès, Anissa, “The production of experts and what experts produce”, EMAC, May 22 - 25, Lisbon, Portugal (colloque doctoral).